Sweet Heaven Confectionery Calls on Nostalgia to Sell Their Sweets
Lacey-Jane Walsh — January 30, 2014 — Lifestyle
References: thisisasylum & packagingoftheworld
Snack manufacturer Sweet Heaven Confectionery has taken a nostalgic approach to branding in an effort to increase sales and blow the competition out of the water. These striped goody bags are meant to remind consumers of traditional candy wrappers, which is pretty clever.
Each of the snack bags produced by Sweet Heaven Confectionery is colored coded, making them easily identifiable. For example, the rhubarb and custard sweets come in a red and white bag, and the blackcurrant licorice comes in a purple and white bag. Even the barcodes on these bags resemble old fashion candy wrappers. Agency 'Asylum' is behind this charming packaging design.
This nostalgic packaging is meant to transport consumers back to a simpler time, when sweets had fewer additives and brands were less flashy. This brand offers candy lovers something familiar and comforting.
Each of the snack bags produced by Sweet Heaven Confectionery is colored coded, making them easily identifiable. For example, the rhubarb and custard sweets come in a red and white bag, and the blackcurrant licorice comes in a purple and white bag. Even the barcodes on these bags resemble old fashion candy wrappers. Agency 'Asylum' is behind this charming packaging design.
This nostalgic packaging is meant to transport consumers back to a simpler time, when sweets had fewer additives and brands were less flashy. This brand offers candy lovers something familiar and comforting.
Trend Themes
1. Nostalgic Branding - Opportunity to create a brand that taps into nostalgia to evoke positive emotions and resonate with consumers.
2. Color-coded Packaging - Opportunity to use color-coded packaging to enhance brand recognition and make products easily identifiable.
3. Charming Packaging Design - Opportunity to utilize unique and eye-catching packaging design to differentiate from competitors and attract consumers.
Industry Implications
1. Snack Manufacturing - Opportunity for snack manufacturers to adopt nostalgic branding to appeal to consumers and increase sales.
2. Confectionery - Opportunity for confectionery companies to leverage color-coded packaging to enhance brand identity and offer a visually appealing product.
3. Creative Design Agencies - Opportunity for design agencies to create charming and nostalgic packaging designs that resonate with consumers and help brands stand out in the market.
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