7-Eleven is Launching Three Packaged Sweet Bread Products
Laura McQuarrie — March 16, 2018 — Lifestyle
References: 7-eleven & prnewswire
Knowing that Hispanic consumers make up a large part of its customer base in the United States, 7-Eleven decided to add a trio of authentic Mexican sweet bread products to its 7-Select private brand line.
The all-new Panquecitos, Roles de Canela and Panque con Nuez introduce quick and easy ways for consumers to enjoy miniature vanilla loaf cakes, cinnamon rolls with raisins and sliced pound cakes with chopped pecans. The new and affordably priced baked goods were tested extensively in Mexico to ensure the look, taste, texture and aroma of each new item was just right.
7-Eleven offers a range of products that cater to Hispanic consumers—particularly Millennials and younger demographics—including candies, horchata and single-origin coffee sourced from Mexico, as well as empanadas or papusas.
The all-new Panquecitos, Roles de Canela and Panque con Nuez introduce quick and easy ways for consumers to enjoy miniature vanilla loaf cakes, cinnamon rolls with raisins and sliced pound cakes with chopped pecans. The new and affordably priced baked goods were tested extensively in Mexico to ensure the look, taste, texture and aroma of each new item was just right.
7-Eleven offers a range of products that cater to Hispanic consumers—particularly Millennials and younger demographics—including candies, horchata and single-origin coffee sourced from Mexico, as well as empanadas or papusas.
Trend Themes
1. Authentic Mexican Sweet Bread - 7-Eleven is launching three packaged sweet bread products, tapping into the trend of authentic Mexican bakery items for Hispanic consumers.
2. Convenience Store Catering to Hispanic Consumers - 7-Eleven offers a range of products that cater to Hispanic consumers, demonstrating the importance of targeting specific cultural demographics in the convenience store industry.
3. Affordable and Convenient Hispanic Snacks - 7-Eleven's new Panquecitos, Roles de Canela, and Panque con Nuez offer quick and easy ways for consumers to enjoy affordable and authentic Hispanic snacks on the go.
Industry Implications
1. Convenience Store - The convenience store industry has an opportunity to tap into the Hispanic market by offering authentic and affordable Hispanic snacks and products.
2. Bakery - Bakeries can explore the opportunity of expanding their offerings to include authentic Mexican sweet bread products to cater to the growing demand for Hispanic snacks.
3. Food Retail - Food retail companies can take advantage of the trend by stocking their shelves with packaged sweet bread products that cater to the Hispanic consumer base.
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