The Robyn 'Call Your Girlfriend' Short Brings Platform Sneakers Back
Marie — June 15, 2011 — Pop Culture
The Robyn 'Call Your Girlfriend' video brings back platform sneakers, bright spandex and furry crop tops. They were big in the 90s and are making a comeback in 2011. Robyn, who returned to mainstream music in 2010 with the release of “Body Talk Pt.1,” has been taking this summer’s touring and festival scene by storm. Her comeback might have something to do with the recent move in fashion to vintage and retro styles from the 90s -- a style the singer is happy to embrace.
The music video for her latest single, 'Call Your Girlfriend,' has a very simple concept, but showcases the finest fashion trends of the 1990s. Swedish popstar Robyn is not alone, however, in bringing back the platform shoe look, as they’ve been popping up around the streets of Tokyo for the past year now.
Whether you like it or not, this popular look from the 90s is definitely making a comeback. Companies like Converse and Prada are already embracing the retro look once made popular by the Spice Girls. It’s only a matter of time before they hit the streets of Toronto and New York!
The music video for her latest single, 'Call Your Girlfriend,' has a very simple concept, but showcases the finest fashion trends of the 1990s. Swedish popstar Robyn is not alone, however, in bringing back the platform shoe look, as they’ve been popping up around the streets of Tokyo for the past year now.
Whether you like it or not, this popular look from the 90s is definitely making a comeback. Companies like Converse and Prada are already embracing the retro look once made popular by the Spice Girls. It’s only a matter of time before they hit the streets of Toronto and New York!
Trend Themes
1. 90s-fashion-comeback - The revival of 90s fashion trends present opportunities for clothing brands targeting millennials and the growing sustainability movement.
2. Platform-sneaker-resurgence - The resurgence of platform sneakers presents opportunities for shoe brands looking to capitalize on the 90s nostalgia trend.
3. Furry-crop-top-revival - The return of furry crop tops presents opportunities for fashion retailers looking to tap into the growing demand for sustainable and ethically-made clothing items.
Industry Implications
1. Fashion-retail - Fashion retailers, especially those catering to the millennial demographic, can capitalize on the 90s fashion comeback trend by offering sustainable clothing items with 90s-inspired designs.
2. Shoe-manufacturing - Shoe manufacturers can capitalize on the resurgence of platform sneakers by innovating designs, materials, and production processes to meet the growing demand for comfortable, sustainable, and trendy footwear.
3. Music-and-entertainment - Music and entertainment companies can tap into the 90s nostalgia trend by reviving iconic music videos from the era and partnering with fashion brands to promote their retro-inspired merchandise.
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