Swatch and Fred Butler Team Up to Debut the 777 Watch
Cody Turner — October 20, 2012 — Luxury
References: watchpro & highsnobiety
Swatch and Fred Butler have teamed up to bring us this colorful limited edition 777 watch that's guaranteed to catch anyone's attention. Swatch chose to launch this new collaboration with accessories and prop designer Fred Butler, and the end result is something spectacular.
The watch comes in a unique frosted triangular collectors' case with the number of the watch written on the front, as there are only 777 of these watches being made worldwide. The 777 watch comes in the shape of a sextant with varying colors around the outside and a myriad of mixed colors on the actual face of the watch.
The watch is set to be released this month, so if you want to get your hands on one, good luck!
The watch comes in a unique frosted triangular collectors' case with the number of the watch written on the front, as there are only 777 of these watches being made worldwide. The 777 watch comes in the shape of a sextant with varying colors around the outside and a myriad of mixed colors on the actual face of the watch.
The watch is set to be released this month, so if you want to get your hands on one, good luck!
Trend Themes
1. Limited Edition Watches - Opportunity for businesses to collaborate with artists and designers to create unique and original limited edition watches.
2. Colorful Timepieces - Opportunity for businesses to add more colors and artistic elements to traditional timepieces to attract younger generations.
3. Exclusive Collectibles - Opportunity for businesses to create and market limited edition collectibles to create a sense of urgency among consumers.
Industry Implications
1. Fashion Accessories - Fashion accessories companies can collaborate with designers or artists to create unique and limited edition timepieces that appeal to a wider audience.
2. Luxury Goods - Luxury goods businesses can capitalize on the trend of exclusivity and high-value collectibles by creating limited edition watches for high-end consumers.
3. Artisanal Manufacturing - Artisanal manufacturers can leverage this trend to create bespoke, stunning designs, and limited edition timepieces that appeal to a niche market of discerning collectors.
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