Urwerk and Dreamland Join Forces on the Limited EMC SR-71
References: dreamlandaerospace & urwerk
Urwerk works together with aerospace and lifestyle imprint Dreamland to design the specially limited EMC SR-71 timepiece. This celebrates Urwerk's 10th anniversary and there will only be 10 exclusive pieces that are made, using fuselage pieces from the Lockheed SR-71 Blackbird aircraft. It celebrates the mechanical precision and intricate structure that is meant to allow the wearer to adjust the mechanical offset over time.
The idea came into fruition when Dreamland had access to the aircraft's titanium alloy parts. The limited range of the timepiece features an intricate process in which the composite of materials is melted down to create the folding crank handle of the watch's generator. It melts down aluminum, vanadium, silicon, iron, and molybdenum metals.
Image Credit: Urwerk, Dreamland
The idea came into fruition when Dreamland had access to the aircraft's titanium alloy parts. The limited range of the timepiece features an intricate process in which the composite of materials is melted down to create the folding crank handle of the watch's generator. It melts down aluminum, vanadium, silicon, iron, and molybdenum metals.
Image Credit: Urwerk, Dreamland
Trend Themes
1. Collaborative Design - Cross-industry collaborations are innovating luxury markets by incorporating unique materials and craftsmanship techniques.
2. Limited-edition Collections - Scarcity and exclusivity in product offerings are transforming consumer behavior and increasing brand prestige.
3. Material Innovation - The use of aerospace-grade materials in consumer products introduces new possibilities for both durability and luxury appeal.
Industry Implications
1. Luxury Watches - The luxury watch industry is integrating advanced engineering and unique materials to enhance product distinctiveness and value.
2. Fashion and Lifestyle - Fashion and lifestyle brands are leveraging collaborative projects to create exclusive, high-demand products.
3. Aerospace Manufacturing - Aerospace manufacturers can capitalize on the appeal of repurposed, high-performance materials in consumer goods.
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