The Swarovski 'Refract' is an Beautifully Abstract Distraction
Regan Canie — October 4, 2011 — Tech
References: itunes.apple & shinyshiny
When a crystal hits the light and sends a rainbow of colors cascading over a room, it's always a distracting display that will make even the most focused get lost for a moment; this is the exact same effect the Swarovski 'Refract' app has.
The application, which can be downloaded on an iPhone or iPad, allows users to move crystal-like triangles around while changing sizes, sounds and colors to produce an opulent audio-visual composition. Submit your own production to the Swarovski 'Refract' Facebook page before October 14th and you can even qualify for a chance to win an iPad complete with a case encrusted with the brands iconic crystals.
It seems simple and may make you wonder what it's purpose is, but test out the Swarovski 'Refract' app and realize how easy it is to lose yourself in the sparkly abstract art.
The application, which can be downloaded on an iPhone or iPad, allows users to move crystal-like triangles around while changing sizes, sounds and colors to produce an opulent audio-visual composition. Submit your own production to the Swarovski 'Refract' Facebook page before October 14th and you can even qualify for a chance to win an iPad complete with a case encrusted with the brands iconic crystals.
It seems simple and may make you wonder what it's purpose is, but test out the Swarovski 'Refract' app and realize how easy it is to lose yourself in the sparkly abstract art.
Trend Themes
1. Abstract App Art - Opportunities for creating new, visually stunning apps that combine interactivity and abstract art to create a unique user experience.
2. Interactive Soundscapes - Innovations in combining sound with visual art in interactive ways, allowing users to create and experience immersive audio-visual works.
3. Branded AR Experiences - Marketing and branding opportunities in creating augmented reality experiences that incorporate a brand's identity, such as Swarovski's crystal elements in the Refract app.
Industry Implications
1. Mobile App Development - Creating new apps or expanding existing platforms that allow for immersive user experiences with abstract art and interactivity.
2. Art and Design - Incorporating interactive technology into traditional art practices to create interactive and immersive installations, exhibits, and experiences.
3. Marketing and Advertising - Utilizing augmented reality technology to create memorable branding experiences that engage and delight customers.
2.2
Score
Popularity
Activity
Freshness
