The Suva Accident Insurance Campaign Lends a Helping Hand
Meghan Young — May 28, 2014 — Marketing
References: ruflanz.ch & adeevee
The Suva Accident Insurance ad campaign revolves around a simple and surreal set of images that goes straight to the heart of many people's concerns when it comes to claiming benefits when injured. Comfort and support are two traits that are deeply human yet often overlooked in businesses. These images reassure people that they won't be overlooked with this company, setting itself apart from its competition.
Conceived and executed by Ruf Lanz, an ad agency based in Zurich, Switzerland, the Suva Accident Insurance ad campaign reads, "Personal assistance after an accident." This is illustrated with an extra arm reach over the shoulder of the victim in a soothing way. The images were shot by photographer Rico Rosenberger with art direction by Isabelle Hauser and creative direction by Danielle Lanz and Markus Ruf.
Conceived and executed by Ruf Lanz, an ad agency based in Zurich, Switzerland, the Suva Accident Insurance ad campaign reads, "Personal assistance after an accident." This is illustrated with an extra arm reach over the shoulder of the victim in a soothing way. The images were shot by photographer Rico Rosenberger with art direction by Isabelle Hauser and creative direction by Danielle Lanz and Markus Ruf.
Trend Themes
1. Humanizing Services - Marketing campaigns that focus on comfort and support can differentiate companies by humanizing their services.
2. Surreal Advertising - Surreal advertising can be used to create memorable marketing campaigns that stand out from the competition.
3. Visual Storytelling - Visual storytelling through powerful and surreal images can resonate with audiences and create an emotional connection between them and the company or brand being promoted.
Industry Implications
1. Insurance - Insurance companies can differentiate themselves by focusing on the comfort and support that they provide to clients during difficult times.
2. Marketing and Advertising - Marketing and advertising agencies can use surreal and visual storytelling techniques to create impactful campaigns that can break through the noise and be remembered by audiences.
3. Healthcare - Healthcare providers can learn from the Suva Accident Insurance campaign and focus on the human element in their services, providing comfort and support to their patients and setting themselves apart from competitors.
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