Sustainable Packaging Coalition Aims for Clear and Consistent Communication
Christopher DeLuca — June 11, 2011 — Eco
The Sustainable Packaging Coalition has set out to tackle the communication barrier that exists around recycling items. More often than not, signs are confusing or lack information about where a specific kind of material should go. By trying to communicate how people can recycle in more effective ways, the Sustainable Packaging Coalition has set out to remove the friction around reduced the amount of waste we collectively produce.
The challenge for the Sustainable Packaging Coalition will be to get its iconography adopted across industries. The redesign of recycling iconography is just one great example of how graphic design can have a role to play in terms of the public good. I hope to see these in place as soon as possible in areas around my city.
The challenge for the Sustainable Packaging Coalition will be to get its iconography adopted across industries. The redesign of recycling iconography is just one great example of how graphic design can have a role to play in terms of the public good. I hope to see these in place as soon as possible in areas around my city.
Trend Themes
1. Clear Recycling Communication - Opportunity for innovative solutions that provide clear and consistent messaging about recycling for improved waste management.
2. Effective Packaging Recycling - Opportunity to develop packaging designs that facilitate proper recycling and reduce confusion for consumers.
3. Graphic Design for Public Good - Opportunity for graphic designers to contribute to sustainability efforts through the redesign of recycling iconography.
Industry Implications
1. Recycling and Waste Management - Innovations in communication and design can revolutionize the recycling and waste management industry.
2. Packaging and Consumer Goods - Opportunity for packaging industry to adopt sustainable designs and improve recycling practices through clear communication.
3. Graphic Design and Advertising - Collaboration with sustainable organizations to create effective visual communication materials for environmental initiatives.
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