H&M Will Be Launching a Capsule Collection of Sustainable Jeans
Alyson Wyers — September 27, 2017 — Social Good
References: refinery29
As part of their Close the Loop initiative established in 2013, Swedish fashion powerhouse H&M announced they are releasing a collection of sustainable jeans. Available beginning October 5, 2017, the eco-friendly denim collection will join Everlane and their sustainable denim pop-ups celebrating their socially conscious expansion. The capsule collection from H&M demonstrates that fast fashion and environmental sustainability are not necessarily adversaries.
In addition to sustainable jeans in a variety of styles, the Close the Loop denim range will consist of jackets, skirts and overalls, enabling you to add to your wardrobe with basics you can feel good about. Ideal for conscious consumers on a budget, the eco-friendly line is apart of the international brand's larger vision of making all their products with more recycled materials than not by 2030.
In addition to sustainable jeans in a variety of styles, the Close the Loop denim range will consist of jackets, skirts and overalls, enabling you to add to your wardrobe with basics you can feel good about. Ideal for conscious consumers on a budget, the eco-friendly line is apart of the international brand's larger vision of making all their products with more recycled materials than not by 2030.
Trend Themes
1. Sustainable Denim - The trend of sustainable denim is growing, creating opportunities for clothing brands to develop eco-friendly collections for conscious consumers.
2. Fast Fashion and Sustainability - The combination of fast fashion and sustainability is an emerging trend, allowing brands to show that environmental consciousness can coexist with affordable, stylish clothing.
3. Recycled Materials - The use of recycled materials in fashion is becoming more prevalent, providing an opportunity for brands to innovate and create products that align with consumer demand for eco-friendly options.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace sustainable denim and incorporate eco-friendly materials into their collections.
2. Clothing Retail - Clothing retailers can capitalize on the trend of sustainable denim by offering eco-friendly options to attract conscious consumers.
3. Textile Recycling - The textile recycling industry can benefit from the growing trend of using recycled materials in fashion, providing a valuable service to clothing brands and consumers.
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