Merrell Updates Its Moab Silhouette to Be More Supportive and Sustainble
Merrell contributes to the consumer category for sustainable hiking shoes with the all-new Merrell® Moab 03 silhouette. While the model has been around for quite some time (15 years, to be exact), this new version is optimized to bring more support to the consumer and the brand claims it is "the most environmentally friendly Moab ever."
These sustainable hiking shoes are made with pig suede leather and feature a breathable and recycled mesh upper. The laces and the webbing are 100% recycled, as well. In terms of performance benefits, the Merrell® Moab 03 boasts reinforced heel cushioning and a Removable Kinetic Fit™ ADVANCED contoured footbed, as well as Merrell Air Cushion technology and Super Rebound Compound for shock absorption and stability. The Vibram® TC5+ outsole also adds durability, traction, and flexibility to the design.
Image Credit: Merrell
These sustainable hiking shoes are made with pig suede leather and feature a breathable and recycled mesh upper. The laces and the webbing are 100% recycled, as well. In terms of performance benefits, the Merrell® Moab 03 boasts reinforced heel cushioning and a Removable Kinetic Fit™ ADVANCED contoured footbed, as well as Merrell Air Cushion technology and Super Rebound Compound for shock absorption and stability. The Vibram® TC5+ outsole also adds durability, traction, and flexibility to the design.
Image Credit: Merrell
Trend Themes
1. Sustainable Hiking Gear - Expanding lines of sustainably-focused gear and apparel can attract consumers looking for more eco-friendly options in the outdoor industry.
2. Eco-friendly Materials - Developing new products made from recycled and sustainable materials can contribute to sustainable practices.
3. Comfortable and Sustainable Footwear - Creating a balance between performance benefits and environmentally healthy materials and practices can lead to a popular, sustainable hiking shoe market.
Industry Implications
1. Outdoor Retail - Retailers in the outdoor industry can attract consumers looking for sustainable options with increased lines of sustainable and eco-friendly gear and apparel.
2. Sustainable Fashion Industry - Collaboration between the outdoor industry and sustainable fashion can increase the availability of eco-friendly materials and practices in both industries.
3. Athletic Footwear - By incorporating environmentally-friendly materials and sustainable production methods, athletic footwear brands can tap into new markets of customers looking for both high-performance shoes and eco-friendliness.
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