Merrell and BBBSA Collaborated on a Special Moab Speed 2
Laura McQuarrie — December 3, 2024 — Fashion
References: stocktitan.net
Merrell and Big Brothers Big Sisters of America (BBBSA) teamed up to launch an exclusive, limited-edition Moab Speed 2 design that inspires confidence, enjoyment of outdoor multi-sport activities and a sense of togetherness.
The Moab Speed 2 debuted as the latest innovation in hiking from Merrell, and it was inspired by insights from athletic hikers around the world. This special edition design was inspired by a Merrell team member who volunteers with Big Brothers Big Sisters, and it was designed to deliver traction and long-lasting comfort so that both Bigs and Littles can wear the style. According to data from BBBSA, 90% of Littles participating in the BBBS program report feeling healthier and happier when surrounded by nature, and 79% report a boost in self-confidence.
Merrell will donate $10 for each pair of shoes sold to support Big Brothers Big Sisters.
The Moab Speed 2 debuted as the latest innovation in hiking from Merrell, and it was inspired by insights from athletic hikers around the world. This special edition design was inspired by a Merrell team member who volunteers with Big Brothers Big Sisters, and it was designed to deliver traction and long-lasting comfort so that both Bigs and Littles can wear the style. According to data from BBBSA, 90% of Littles participating in the BBBS program report feeling healthier and happier when surrounded by nature, and 79% report a boost in self-confidence.
Merrell will donate $10 for each pair of shoes sold to support Big Brothers Big Sisters.
Trend Themes
1. Mission-driven Features - Hiking footwear that combines performance with philanthropic elements is gaining traction.
2. Collaborative Design - Partnerships between well-known brands and charitable organizations create unique product offerings that resonate with consumers.
3. Outdoor-enhanced Wellbeing - Products promoting outdoor activities can significantly improve physical and mental wellbeing among users.
Industry Implications
1. Outdoor Gear - There's a growing demand for hiking footwear that caters to both performance and altruistic considerations.
2. Sportswear - Sportswear companies are increasingly collaborating with nonprofits to design exclusive, mission-driven apparel.
3. Philanthropic Retail - Retail initiatives that tie purchases to charitable donations appeal to socially conscious consumers.
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