Bandai's Yolkies Surprise Toys Contain Edible Gummy Slime
Laura McQuarrie — November 5, 2019 — Life-Stages
References: toyworldmag
To play off of the popularity of slime and surprise toys, Bandai is launching a new range of collectibles called Yolkies. These toys offer all the fun of a mystery unboxing experience, plus an edible element to appeal to kids. Once the egg-shaped canisters have been opened, kids will find sugar-free, edible slime and a gummy yolk, as well as one of 12 food-themed characters.
The collectible for young kids has the potential to become a popular stocking stuffer this holiday season, especially as Yolkies is an affordably priced range that offers an inexpensive toy and a treat all in one, plus a fun experience when it comes to discovering the contents of the packaging.
The collectible for young kids has the potential to become a popular stocking stuffer this holiday season, especially as Yolkies is an affordably priced range that offers an inexpensive toy and a treat all in one, plus a fun experience when it comes to discovering the contents of the packaging.
Trend Themes
1. Edible Collectibles - The combination of a toy and an edible treat in one product offers opportunities for further innovation in the market.
2. Surprise Gummy Toys - The trend of surprise toys can be expanded with the addition of edible gummy elements, creating new possibilities for the toy industry.
3. Food-themed Collectibles - Introducing collectibles with a variety of food themes can attract a wide range of consumers and provide new opportunities for brand partnerships.
Industry Implications
1. Toy Industry - Companies can explore the integration of edible and surprise elements to make their toys more engaging and appealing to young consumers.
2. Candy Industry - The combination of toys and edible treats can be leveraged to create new products and expand the candy industry to a wider audience.
3. Gift Industry - The affordable pricing and novelty aspect of these collectibles can make them a popular option for gift-givers during the holiday season and beyond.
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