This Ton Heukels Feature Embraces Sporty Wardrobe Staples
Jana Pijak — June 8, 2015 — Fashion
References: gq.tr & fuckingyoung.es
Ton Heukels stars in GQ Turkey's luxe, surfer editorial that highlights a range of sporty and vibrant pieces. Its athletic picks include graphic separates -- made up of paint-splattered tops and graffiti-inspired bottoms -- along with surf apparel and even ensembles that are inspired by race car driver uniforms.
Gracing the June 2015 issue of GQ Turkey, this surfer editorial is proof of the fashion industry's current, athletic obsession. The shoot is captured by photographer Umit Savaci's lens and boasts wardrobe styling by Kaner Kivanc.
Its fashions are a luxe take on classic sportswear and include pieces from Givenchy, KENZO and Versace among other names. In addition to its focus on luxe labels, this series highlights pieces from more affordable names like Nike and Billabong.
Gracing the June 2015 issue of GQ Turkey, this surfer editorial is proof of the fashion industry's current, athletic obsession. The shoot is captured by photographer Umit Savaci's lens and boasts wardrobe styling by Kaner Kivanc.
Its fashions are a luxe take on classic sportswear and include pieces from Givenchy, KENZO and Versace among other names. In addition to its focus on luxe labels, this series highlights pieces from more affordable names like Nike and Billabong.
Trend Themes
1. Athletic Obsession - The fashion industry's current obsession with athletic-inspired clothing presents opportunities for disruptive innovation in the design and production of sporty wardrobe staples.
2. Graphic Separates - The popularity of graphic separates, such as paint-splattered tops and graffiti-inspired bottoms, creates opportunities for disruptive innovation in the production and customization of visually striking clothing items.
3. Luxury Sportswear - The demand for luxe takes on classic sportswear from high-end brands like Givenchy, KENZO, and Versace opens up opportunities for disruptive innovation in the luxury fashion industry.
Industry Implications
1. Fashion - The fashion industry can capitalize on the athletic obsession trend by developing innovative sportswear lines that combine performance and style.
2. Sports Apparel - Sports apparel companies have the opportunity to create disruptive innovations in the design and production of graphic separates and other visually impactful sportswear.
3. Luxury Brands - Luxury brands can explore new avenues for disruptive innovation by incorporating sportswear elements into their collections and targeting the growing market of luxury sportswear enthusiasts.
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