Supto Lets Users Embark on Casual Romantic Encounters
Toney ZsItaki — January 12, 2016 — Naughty
Supto is an adult dating platform that targets users who aren't looking for a serious or long-term relationship. Those looking for a more casual romantic encounter can fill out the website's questionnaire -- from desires to personal interests -- before chatting with potential mates.
The completely anonymous platform ensures that a user's identity is kept confidential. Furthermore, users can choose to start a casual relationship in real life or purely online, a choice ideal for urban professionals with little time for traditional dating.
While competing dating websites and apps require a membership free, Supto is free, allowing users to launch or deactivate their profile as they see fit and with no strings attached. While there is no shortage of traditional romance apps on the market, this example appeals to busy web users who lack the time for a long-term relationship.
The completely anonymous platform ensures that a user's identity is kept confidential. Furthermore, users can choose to start a casual relationship in real life or purely online, a choice ideal for urban professionals with little time for traditional dating.
While competing dating websites and apps require a membership free, Supto is free, allowing users to launch or deactivate their profile as they see fit and with no strings attached. While there is no shortage of traditional romance apps on the market, this example appeals to busy web users who lack the time for a long-term relationship.
Trend Themes
1. Casual Dating - Opportunity for dating platforms to tap into the growing demand for casual romantic encounters among busy professionals.
2. Anonymity and Privacy - Disruptive innovation opportunity for platforms that prioritize user privacy and ensure anonymous interactions in the dating space.
3. Flexible Membership Models - Platforms can explore disruptive membership models that allow users to activate or deactivate their profiles based on their needs, appealing to those seeking casual relationships with no commitment.
Industry Implications
1. Online Dating - Online dating platforms can capitalize on the trend of casual romance by targeting busy professionals and offering a more flexible and discreet approach to dating.
2. Privacy and Security Solutions - Opportunity for companies specializing in privacy and security solutions to collaborate with dating platforms and offer innovative technologies that protect user identities and maintain confidentiality.
3. Mobile App Development - Developers can create mobile apps that cater to the needs of busy professionals seeking casual relationships, providing them with convenient and user-friendly ways to connect with potential mates.
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