Superstition by Bold Design Addresses Hard Decision-Making
Meghan Young — June 6, 2012 — Art & Design
References: bold-design.org & fastcodesign
Many cultures have their own beliefs and superstitions, which the art installation appropriately titled Superstition by Bold Design builds on. It explores these commonly held beliefs in a way that will appeal to the modern person. It helps them in tough times, when hard decisions must be made and people don't have the know-how, strength or desire to make them themselves. Julien Benayoun of Bold Design says, “We feel like people sometimes don’t want to choose—they need to look at signs all around them. We were inspired by the confrontation between real life and famous rituals.”
Superstition by Bold Design is comprised of five different objects: a disc of sugar, Y-shaped notebook, quick-burning candle, three-tined chocolate dessert and a wooden ring. The chocolate breaks apart like a wishbone while the wooden ring can be tapped to signify touching wood.
Superstition by Bold Design is comprised of five different objects: a disc of sugar, Y-shaped notebook, quick-burning candle, three-tined chocolate dessert and a wooden ring. The chocolate breaks apart like a wishbone while the wooden ring can be tapped to signify touching wood.
Trend Themes
1. Modern Superstitions - Creating modern talismans and objects that cater to people's superstitious beliefs.
2. Decision-making Support - Integrating superstitious beliefs into decision-making support to help people make better choices.
3. Ritual-inspired Design - Designing products that incorporate elements of famous rituals to add meaning and depth to everyday objects.
Industry Implications
1. Home Decor - Incorporating superstitious objects and talismans into home decor products to cater to the growing interest in spirituality.
2. Retail - Creating a specialty retail market for products that cater to modern superstitious beliefs.
3. Life Coaching - Integrating superstitious beliefs into life coaching and decision-making training services.
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