adidas Created One-of-a-Kind Superstar Sneakers for Tommy Cash
Laura McQuarrie — March 10, 2021 — Fashion
References: dezeen
adidas' iconic Superstar sneakers have been remixed many times over but not quite like the one-off pair created for Estonian musician Tommy Cash. The collaboration resulted in a meter-long version of the iconic sneakers, plus a mismatched black and white design for each foot. The monochromatic palette was inspired by the concept of yin and yang, balance and complementary forces in the world. As Tommy Cash expresses, "Both the angel and the devil live in me at the same time – two opposites that are constantly fighting with each other."
As ever, the bespoke sneakers for the conceptual artist have elements of the same Superstar style, yet in a stretched-out form that repeats rows of laces and eyelets one after another.
As ever, the bespoke sneakers for the conceptual artist have elements of the same Superstar style, yet in a stretched-out form that repeats rows of laces and eyelets one after another.
Trend Themes
1. Customized Sneakers - Opportunity to disrupt the fashion industry by providing unique sneakers to individuals through customized options.
2. Mismatched Sneakers - Opportunity to offer unconventional designs of sneakers that challenge traditional fashion norms.
3. Elongated Sneakers - Opportunity to disrupt the sneaker industry by experimenting with proportions to create unique designs.
Industry Implications
1. Fashion Industry - This trend presents an opportunity to disrupt the fashion industry by providing unique, custom designs to individuals.
2. Sneaker Industry - This trend presents an opportunity to create unique and unconventional sneaker designs that challenge traditional sneaker norms.
3. Conceptual Art Industry - This trend presents an opportunity to experiment with sneaker designs that combine elements of fashion and conceptual art.
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