Nigel Goodwin — April 7, 2006 — Marketing
References: news.yahoo
It might seem like a mirage, but it's not. It's a publicity stunt for Maxim magazine.
In celebration of its 100th issue, Maxim placed a massive reproduction of one of its magazine covers in the Nevada desert near Las Vegas. The cover features bikini-clad Desperate Housewives star Eva Longoria and reads "The only magazine big enough to be seen from space -- and only in Vegas!" The full-color cover is made of vinyl mesh and measures 75 feet by 100 feet.
In celebration of its 100th issue, Maxim placed a massive reproduction of one of its magazine covers in the Nevada desert near Las Vegas. The cover features bikini-clad Desperate Housewives star Eva Longoria and reads "The only magazine big enough to be seen from space -- and only in Vegas!" The full-color cover is made of vinyl mesh and measures 75 feet by 100 feet.
Trend Themes
1. Publicity Stunts - Businesses can capitalize on the attention-grabbing power of large-scale stunts to create buzz and increase brand visibility.
2. Experiential Marketing - Creating immersive experiences, like the desert installation, can engage customers on a deeper level and leave a lasting impression.
3. Outdoor Advertising - Innovative large-scale outdoor advertising, such as using vinyl mesh in unconventional spaces, can attract attention and stand out in crowded markets.
Industry Implications
1. Magazine Publishing - Magazines can explore unique ways to celebrate milestones and generate publicity, like creating massive installations that grab people's attention.
2. Tourism and Hospitality - For tourist destinations like Las Vegas, incorporating eye-catching installations can enhance the visitor experience and draw more attention to the location.
3. Advertising and Marketing - Advertising agencies can explore innovative outdoor advertising techniques, such as vinyl mesh installations, to help clients capture consumer attention and differentiate their brands.
6.5
Score
Popularity
Activity
Freshness
