The Latest NK Fall Campaign is Full of Surreal Imagery
Meghan Young — September 15, 2014 — Fashion
References: nk.se & fashiongonerogue
The fall and winter season is made for dreamers as imaginations soar when cooped up due to bad weather; thus is comes as no surprise that the latest campaign for the Swedish department store, NK, is comprised of surreal superimposed fashion images. Full of the impossible, it encourages women to not only indulge their fantasies, but to also experiment when it comes to their winter wardrobes.
The superimposed fashion looks endorse a cool palette that makes the images even more dreamy. Starring models Leoni Höller and Viggo Jonasson, the superimposed fashion photoshoot was captured by photographer Boe Marion with art direction by Garbergs. The modern looks were styled Emma Thorstrand with hair by Dejan Cekanovic and makeup by Ignancio Alonso.
The superimposed fashion looks endorse a cool palette that makes the images even more dreamy. Starring models Leoni Höller and Viggo Jonasson, the superimposed fashion photoshoot was captured by photographer Boe Marion with art direction by Garbergs. The modern looks were styled Emma Thorstrand with hair by Dejan Cekanovic and makeup by Ignancio Alonso.
Trend Themes
1. Surreal Fashion Imagery - The use of superimposed fashion images in advertising campaigns presents an opportunity for brands to create visually captivating and dream-like experiences for consumers.
2. Experimentation in Winter Wardrobes - The endorsement of experimental fashion choices in winter wardrobes encourages consumers to think outside the box and explore new styles and trends.
3. Dream-inspired Fashion Campaigns - The trend of incorporating surreal and imaginative elements in fashion campaigns provides brands with a unique opportunity to tap into the creativity and aspirations of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage superimposed imagery in their campaigns to stand out from competitors and provide customers with an immersive and aspirational shopping experience.
2. Advertising - The use of surreal fashion imagery presents an opportunity for advertisers to create visually striking and memorable campaigns that capture the attention of their target audience.
3. Beauty and Cosmetics - Beauty and cosmetics brands can take inspiration from dream-like fashion campaigns to create innovative and imaginative product launches that resonate with consumers seeking unique and transformative experiences.
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