Bodhi & Birch's 'Superfood Series' Features Berries, Roots & More
Laura McQuarrie — May 4, 2018 — Fashion
References: bodhiandbirch & cosmeticsbusiness
Since the emergence of superfoods, a number of superfood skincare products have emerged and now Bodhi & Birch is putting its own spin on the concept with an all-new five-piece 'Superfood Series.'
The personal care collection is loaded with antioxidants, minerals and vitamins that will help to support skin health, with each product containing between 60% to 90% organic ingredients. Some of the superfoods featured in the product line take the form of seeds, berries, nuts, roots and fruits, which show up in products like the Avo Bao Cleansing Balm, Tomato Seed Cleansing Oil and the Renshen Root Exfoliant & Mask.
All essential oils are excluded from the skincare range, as Bodhi & Birch set out to create luxury solutions that are suited to everyone from expectant mothers to those with sensitive skin.
The personal care collection is loaded with antioxidants, minerals and vitamins that will help to support skin health, with each product containing between 60% to 90% organic ingredients. Some of the superfoods featured in the product line take the form of seeds, berries, nuts, roots and fruits, which show up in products like the Avo Bao Cleansing Balm, Tomato Seed Cleansing Oil and the Renshen Root Exfoliant & Mask.
All essential oils are excluded from the skincare range, as Bodhi & Birch set out to create luxury solutions that are suited to everyone from expectant mothers to those with sensitive skin.
Trend Themes
1. Superfood Skincare - Opportunity for incorporating superfoods into skincare products to provide antioxidants, minerals, and vitamins for improved skin health.
2. Organic Ingredients - Opportunity for using between 60% to 90% organic ingredients in skincare products for a more natural and sustainable approach.
3. Essential Oil-free Skincare - Opportunity for developing skincare products without essential oils to cater to sensitive skin and specific customer needs.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunities in the beauty and personal care industry by incorporating superfood ingredients and organic formulations into skincare products.
2. Natural and Organic Products - Disruptive innovation opportunities in the natural and organic products industry by creating skincare products with high organic ingredient content and sustainable practices.
3. Sensitive Skin Solutions - Disruptive innovation opportunities in the skincare industry by developing essential oil-free products that cater to individuals with sensitive skin and unique skincare needs.
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