The ‘Super Mario Earth' Image Transforms the Globe
Jaime Neely — July 7, 2011 — Pop Culture
References: goape.storenvy & buzzfeed
This ‘Super Mario Earth’ image by Ian Gibson for Go Ape will certainly appeal to a wide range of gamer enthusiasts, regardless of the decade in which they were born. The colorful image transforms a map of planet earth into a Nintendo Super Mario fantasy land. The image boasts the iconic Super Mario aesthetic, using vibrant hues and iconic objects.
Ian Gibson has accurately created a new video game map using the aesthetic and style from the Nintendo game, resulting in 'Super Mario Earth.' With plenty of mysterious tubes to slide down, stars to collect from each continent and a terribly scary Bowser cave to enter, Ian Gibson's ‘Super Mario Earth’ looks like it would be an entertaining game for Mario and Luigi.
Implications - By incorporating two similar concepts into one, a business will appeal to many consumers based on the notion of familiarity. Consumers will be more likely to forge a personal connection with such a product, a quality to which many consumers will appeal.
Ian Gibson has accurately created a new video game map using the aesthetic and style from the Nintendo game, resulting in 'Super Mario Earth.' With plenty of mysterious tubes to slide down, stars to collect from each continent and a terribly scary Bowser cave to enter, Ian Gibson's ‘Super Mario Earth’ looks like it would be an entertaining game for Mario and Luigi.
Implications - By incorporating two similar concepts into one, a business will appeal to many consumers based on the notion of familiarity. Consumers will be more likely to forge a personal connection with such a product, a quality to which many consumers will appeal.
Trend Themes
1. Gamer Map Transformations - The use of iconic video game aesthetics to transform real-world maps into fantasy lands creates unique and engaging experiences for gamers.
2. Fantasy Map Merchandise - Creating merchandise that combines popular video game imagery and real-world geography presents a new opportunity for the gaming merchandise industry.
3. Real-life Video Game Experiences - Using real-world locations and objects to create video game experiences brings excitement to traditional tourism and event industries.
Industry Implications
1. Gaming - The gaming industry can explore the creation of more fantasy map games and merchandise through the use of iconic video game aesthetics.
2. Merchandising - The use of popular video game imagery and real-world geography creates a new opportunity for the merchandising industry.
3. Tourism - Incorporating video game experiences into tourism destinations and events can bring excitement to traditional tourism and event industries.
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