Penelope and Monica Cruz Battle it Out in This Super Mario Bros Ad
Romina S. Cortellucci — August 16, 2012 — Pop Culture
References: nintendo & campaignlive
No matter how old or famous you get, sibling rivalry seems to persist, especially in the latest Super Mario Bros ad. The legendary video game series by Nintendo decided to feature celebrity actresses and sisters Penelope and Monica Cruz. The duo battles it out playing head-to-head on the new Super Mario Bros. 2 for Nintendo 3DS and Nintendo 3DS XL to see who can finish the game first.
The confidence Penelope has as the older sister slowly begins to diminish as younger sister Monica slowly but surely wins. Lucky for viewers, the loser in this television advertisement is forced to hilariously don the clothing and moustache of the chubby Italian plumber and the game's main protagonist Mario.
The game featured in this Super Mario Bros advertisement will be available in Europe on August 17th and North American on August 19th.
The confidence Penelope has as the older sister slowly begins to diminish as younger sister Monica slowly but surely wins. Lucky for viewers, the loser in this television advertisement is forced to hilariously don the clothing and moustache of the chubby Italian plumber and the game's main protagonist Mario.
The game featured in this Super Mario Bros advertisement will be available in Europe on August 17th and North American on August 19th.
Trend Themes
1. Sibling Rivalry in Gaming - Opportunity for companies to create multiplayer games that tap into the competitive nature of sibling relationships.
2. Celebrity Endorsements in Video Games - Potential for video game companies to partner with celebrities to increase brand awareness and reach a wider audience.
3. Bridging the Generational Gap in Gaming - Innovation opportunity for game developers to create games that appeal to both younger and older generations, bringing them together for shared gaming experiences.
Industry Implications
1. Video Game Development - Growing demand for multiplayer and family-friendly games presents an opportunity for video game developers to create new and innovative gaming experiences.
2. Celebrity Marketing - Rising trend of celebrity endorsements in video games opens up opportunities for marketing agencies to facilitate collaborations and create effective campaigns.
3. Entertainment and Media - Opportunity for entertainment companies to explore partnerships with video game developers and celebrities to create cross-platform content and experiences.
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