'Super Happy Times' Leaves Receipients Feeling Less Stellar
Jason Soy — August 30, 2011 — Art & Design
References: jordan-metcalf & designlov
With a title like 'Super Happy Times,' these kooky greeting cards were either expected to be ridiculously enthusiastic or entirely ironic -- fortunately, it's the latter. Drawn by the ever-talented Jordan Metcalf, these graphic gifts are sure to leave their recipients in a chuckle fest with lines like "Happy Birthday or whatever" and images of cycloptic '80s dads.
What I admire most about these 'Super Happy Times' cards though is the zany cartoon characters which adorn the fronts of each card. The oblong proportions of the characters and their sometimes gruesome depictions really speaks to the inner child in me.
Implications - Consumers often buy humorous products because they feel it's an added incentive in comparison to a generic version of the item. Corporations may entice consumers into buying their wares over their competitors' by injecting humorous motifs into the overall design of their products.
What I admire most about these 'Super Happy Times' cards though is the zany cartoon characters which adorn the fronts of each card. The oblong proportions of the characters and their sometimes gruesome depictions really speaks to the inner child in me.
Implications - Consumers often buy humorous products because they feel it's an added incentive in comparison to a generic version of the item. Corporations may entice consumers into buying their wares over their competitors' by injecting humorous motifs into the overall design of their products.
Trend Themes
1. Humorous Greeting Cards - Opportunity for greeting card companies to create humorous cards that stand out from generic versions and appeal to consumers.
2. Ironic Design - Opportunity for companies to incorporate ironic motifs into their product design to attract consumers looking for something unique and humorous.
3. Childlike Illustrations - Opportunity for companies to use oblong and sometimes gruesome illustrations reminiscent of childhood to create products that evoke nostalgia and appeal to consumers.
Industry Implications
1. Greeting Card Industry - Opportunity for greeting card companies to disrupt the market by offering humorous and ironic card options that deviate from traditional designs.
2. Product Design Industry - Opportunity for companies in various industries to use ironic motifs in their product designs as a way to differentiate themselves and appeal to consumers.
3. Gift Industry - Opportunity for companies in the gift industry to create products with childlike illustrations that evoke nostalgia and appeal to consumers looking for unique and whimsical gifts.
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