Super Bowl Tickets Drop from Insane to Just Crazy High Prices
Going Like Sixty — January 29, 2009 — Marketing
References: luxist
We’re all looking for a bright side to the terrible economy and I think I just found it: there are tons of tickets available for the Super Bowl and the price has dropped back to prices of a decade ago.
Super Bowl tickets have long been used for the demonstration of corporate excess and now it looks like those giant corporations have decided that converting their Super Bowl tickets into cash would be a prudent thing to do. A Super Bowl ticket can be had for just over $1600 on StubHub.com, and a suite can be purchased for just over $127,000. Ridiculous for sure, but way down from years past. For Steelers fans, the average price has been about $2500, which is way below the Super Bowl ticket price of $3,536.
Super Bowl tickets have long been used for the demonstration of corporate excess and now it looks like those giant corporations have decided that converting their Super Bowl tickets into cash would be a prudent thing to do. A Super Bowl ticket can be had for just over $1600 on StubHub.com, and a suite can be purchased for just over $127,000. Ridiculous for sure, but way down from years past. For Steelers fans, the average price has been about $2500, which is way below the Super Bowl ticket price of $3,536.
Trend Themes
1. Decreased Super Bowl Ticket Prices - The recession has caused a decrease in Super Bowl ticket prices, presenting an opportunity for fans to attend the event at more affordable rates.
2. Corporate Cash Conversion - Giant corporations are converting their Super Bowl tickets into cash, highlighting the trend of prioritizing financial stability over extravagant expenditures.
3. Affordable Suite Purchases - The drop in Super Bowl ticket prices has also made luxury suite purchases more accessible for a wider range of consumers.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry is being impacted by the decreased Super Bowl ticket prices, leading to potential changes in marketing and sales strategies.
2. Hospitality and Events - The decrease in Super Bowl ticket prices is affecting the hospitality and events industry, creating opportunities to attract customers through packages and promotions.
3. Corporate Sponsorship - As corporations opt to convert their Super Bowl tickets into cash, the corporate sponsorship industry could face shifts in investment strategies for events and advertising.
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