Heluva Good's 'No Fumble Fanny Pack' Assists with Super Bowl Snacking
Laura McQuarrie — January 25, 2018 — Marketing
References: heluvagood & foodandwine
While there are countless new food and beverage products being launched just for the Super Bowl, Heluva Good hopes to help simplify Super Bowl snacking rituals with its newest creation, the 'No Fumble Fanny Pack.'
The fanny pack boasts compartments to hold all of one's snacking essentials, including a pouch for chips, a full bucket of Heluva Good dip and a bottle of beer. The introduction of the fun snacking device is based on the idea that refreshments can be distracting, yet they don't have to cause one to miss a moment of the action if they are properly organized.
The Heluva Good No Fumble Fanny Pack is exclusively available through a sweepstakes that will involve giving out one of the dip-friendly snacking tools daily to fans until the arrival of the Super Bowl.
The fanny pack boasts compartments to hold all of one's snacking essentials, including a pouch for chips, a full bucket of Heluva Good dip and a bottle of beer. The introduction of the fun snacking device is based on the idea that refreshments can be distracting, yet they don't have to cause one to miss a moment of the action if they are properly organized.
The Heluva Good No Fumble Fanny Pack is exclusively available through a sweepstakes that will involve giving out one of the dip-friendly snacking tools daily to fans until the arrival of the Super Bowl.
Trend Themes
1. Event-specific Snacking Gear - Opportunity for brands to create event-specific snacking gear to enhance consumer experiences and simplify snacking rituals.
2. Portable Snacking Solutions - Brands can create portable snacking solutions for on-the-go consumers that allow for hands-free snacking and organization of snacking essentials.
3. Multi-functional Accessories - Opportunity for brands to create multi-functional accessories that combine fashion and utility, such as the snacking fanny pack, for consumers seeking versatility and convenience.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore creating innovative snacking products like portable containers to boost convenience for consumers.
2. Sporting Goods - The sporting goods industry can create sports event-specific gear, such as the Heluva Good No Fumble Fanny Pack, to enhance consumer experiences and entertain them during sporting events.
3. Fashion - Brands in the fashion industry can explore creating multi-functional accessories, such as the snacking fanny pack, that combine fashion and utility for consumers seeking versatility and convenience.
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