Nike Created a Line of Gold Sneakers for the Super Bowl 50
Malika Renee Butss — January 20, 2016 — Fashion
As the days draw nearer until the Super Bowl 50, American sportswear brand Nike has released three pairs of gold medal-themed sneakers in a tribute to the exciting championship game.
To celebrate the 50th edition of the Super Bowl, Nike has refashioned a pair of Air Trainer 1s, Nike Free 3.0 V4s and Ultra XTs. Each sneaker is a silhouette most Nike fans can recognize with a brand new colorway that is quite glamorous. While the new editions of the Air Trainer 1s and the Ultra XTs are outfitted in matching gold medal-themed colorways, the Nike Free 3.0 V4s are designed with reflective laces and don a metallic, gold and silver colorway.
While the Super Bowl 50 takes place on February 7th, 2016, these sneakers are expected to drop late January 2016.
To celebrate the 50th edition of the Super Bowl, Nike has refashioned a pair of Air Trainer 1s, Nike Free 3.0 V4s and Ultra XTs. Each sneaker is a silhouette most Nike fans can recognize with a brand new colorway that is quite glamorous. While the new editions of the Air Trainer 1s and the Ultra XTs are outfitted in matching gold medal-themed colorways, the Nike Free 3.0 V4s are designed with reflective laces and don a metallic, gold and silver colorway.
While the Super Bowl 50 takes place on February 7th, 2016, these sneakers are expected to drop late January 2016.
Trend Themes
1. Super Bowl Sneakers - Opportunity to capitalize on the popularity of the Super Bowl by creating limited edition sneakers for fans.
2. Gold Sneaker Trend - Potential to create a trend of flashy and glamorous sneakers with gold and metallic colorways.
3. Reflective Lace Design - Innovation opportunity to incorporate reflective laces into sneakers for added visibility and style.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to create limited edition sneakers for major sports events like the Super Bowl.
2. Fashion - Fashion brands can incorporate gold and metallic colorways into their sneaker designs to create a luxurious and glamorous aesthetic.
3. Shoe Accessories - Opportunity to create and market new types of laces, such as reflective laces, to enhance the style and functionality of sneakers.
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