Benefit Cosmetics Created the 'All Abrowed It' Sunglasses Style
Laura McQuarrie — April 1, 2019 — Unique
References: benefitcosmetics & quayaustralia.au
In collaboration with Australian eyewear brand Quay, Benefit Cosmetics is launching three unique sunglasses styles. The sunglasses perfectly fuse the aesthetics of both brands in with updated retro elements and bold shapes. While 'Shook' takes the form of round glasses with a hint of a cat-eye frame, 'Shade Queen' boasts a sporty, angular style. The third pair of sunglasses in the series goes by the name of 'Tinted Love' and seems to draw inspiration from the image on Benefit's Galifornia blush packaging.
While Benefit's three collaborative sunglasses styles with Quay officially launch on April 3rd, the beauty brand also took the opportunity to create a fun 'All Abrowed It' style for April Fool's Day, which features a shape that allows one's brows to be retouched with ease.
Image Credit: Allure
While Benefit's three collaborative sunglasses styles with Quay officially launch on April 3rd, the beauty brand also took the opportunity to create a fun 'All Abrowed It' style for April Fool's Day, which features a shape that allows one's brows to be retouched with ease.
Image Credit: Allure
Trend Themes
1. Eyebrow-accenting Sunglasses - Innovative sunglasses styles that fuse fashion and function for eyebrow-accenting purposes.
2. Beauty X Eyewear Collaborations - The rise of collaborations between beauty brands and eyewear companies that create unique and innovative fashion accessories.
3. April Fool's Day Lenses - Innovative and fun eyewear styles released annually for April Fool's Day, providing unique marketing opportunities for companies.
Industry Implications
1. Beauty and Cosmetics - Opportunities for beauty companies to collaborate with eyewear brands to extend their product lines as well as provide customers with versatile and convenient beauty tools.
2. Fashion and Eyewear - Opportunities for eyewear companies to collaborate with beauty brands to offer unique and multifunctional fashion accessories.
3. Marketing and Advertising - Opportunities for companies to create innovative and engaging marketing content around exclusive and quirky launches such as April Fool's Day lenses or similar products.
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