'Sunday Morning' from Steve's Ice Cream Tastes Like Breakfast
References: shop.stevesicecream & villagevoice
Steve's Ice Cream has been a staple in New York City's Upper West Side since the mid-80s, with innovative flavors like its 'Sunday Morning' as part of the reason for the ice cream shop's sustained success. Rather than creating a flavor based on a food, Sunday Morning is based on an experience: the feeling of a lazy and late Sunday morning meal spent languorously.
Steve's Ice Cream describes its Sunday Morning as "a deliciously balanced breakfast, all packed into a single pint." In terms of its actual taste profile, the flavor is that of a toasted waffle covered in butter, cream, and a swirl of maple syrup.
Whether eating the ice cream during an actual Sunday brunch or digging into it on a weekday evening after a long day of work, the experiential flavor uses taste to summon a memory.
Steve's Ice Cream describes its Sunday Morning as "a deliciously balanced breakfast, all packed into a single pint." In terms of its actual taste profile, the flavor is that of a toasted waffle covered in butter, cream, and a swirl of maple syrup.
Whether eating the ice cream during an actual Sunday brunch or digging into it on a weekday evening after a long day of work, the experiential flavor uses taste to summon a memory.
Trend Themes
1. Experience-based Flavors - Opportunities to create flavors based on specific experiences, like Sunday morning meals, can tap into nostalgia and create unique sensory experiences for consumers.
2. Breakfast-inspired Products - The popularity of breakfast-themed ice creams reflects a growing demand for breakfast-inspired products in the food and beverage industry, offering new opportunities for innovation.
3. Indulgent Convenience - The combination of indulgent flavors and the convenience of packaged ice cream opens up possibilities for creating convenient yet luxurious treats that cater to consumers' desire for both taste and convenience.
Industry Implications
1. Ice Cream Industry - The ice cream industry can leverage the trend of breakfast-themed flavors to attract new customers and create unique products that stand out in a competitive market.
2. Food and Beverage Industry - The food and beverage industry as a whole can explore the concept of breakfast-inspired products, expanding beyond traditional breakfast foods to offer innovative and convenient options for consumers across different categories.
3. Frozen Dessert Market - In the frozen dessert market, there is an opportunity to introduce indulgent yet convenient treats inspired by breakfast flavors, catering to consumer preferences for both novelty and convenience.
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