The Lir Chocolates Baileys Sundae Easter Egg is an Elevated Treat
Michael Hemsworth — March 18, 2022 — Marketing
References: lirchocolates & retailtimes
The Lir Chocolates Baileys Sundae Easter Egg is arriving from the Ireland-based chocolatier as a new elevated take on the classic springtime treats to provide consumers with a premium option to celebrate with this year.
The product features the signature Baileys Original Irish Cream flavor inside with a hand-decorated design on the exterior along. with a topping of fudge, chocolate buttons and even caramel crispies. What's created isn indulgent Easter treat that is perfect for consumers to incorporate into their baskets this year.
Senior Brand Manager at Lir Chocolates Ruth Sherry commented on the new Lir Chocolates Baileys Sundae Easter egg saying, "Consumers are more likely to go with iconic brands they are familiar with versus one they are not, which is why the Baileys range always tends to perform well around occasions such as Easter and Christmas. Consumers are seeking indulgence and comfort now more than ever which is why our new egg incorporates best loved indulgent flavours such as fudge and caramel. 2022 is going to be all about indulgences that are meaningful – spending a little bit extra on more premium treats rather than corner shop impulse buys.”
The product features the signature Baileys Original Irish Cream flavor inside with a hand-decorated design on the exterior along. with a topping of fudge, chocolate buttons and even caramel crispies. What's created isn indulgent Easter treat that is perfect for consumers to incorporate into their baskets this year.
Senior Brand Manager at Lir Chocolates Ruth Sherry commented on the new Lir Chocolates Baileys Sundae Easter egg saying, "Consumers are more likely to go with iconic brands they are familiar with versus one they are not, which is why the Baileys range always tends to perform well around occasions such as Easter and Christmas. Consumers are seeking indulgence and comfort now more than ever which is why our new egg incorporates best loved indulgent flavours such as fudge and caramel. 2022 is going to be all about indulgences that are meaningful – spending a little bit extra on more premium treats rather than corner shop impulse buys.”
Trend Themes
1. Premium Easter Treats - The Lir Chocolates Baileys Sundae Easter Egg presents an opportunity for chocolatiers to create premium Easter treats that incorporate beloved flavors and offer consumers an elevated experience.
2. Iconic Brand Collaborations - Collaborating with iconic brands like Baileys can help chocolatiers attract consumers seeking familiarity and indulgence, while also offering an innovative twist on classic Easter treats.
3. Hand-decorated Chocolates - The hand-decorated design on the Lir Chocolates Baileys Sundae Easter Egg highlights the value consumers place on artisanal and creative food products, presenting an opportunity for chocolatiers to create unique and visually striking designs.
Industry Implications
1. Food & Beverage Industry - The success of the Lir Chocolates Baileys Sundae Easter Egg highlights an opportunity for companies in the food and beverage industry to create premium offerings that fulfill consumers' desires for indulgence and familiarity.
2. Confectionery Industry - The Lir Chocolates Baileys Sundae Easter Egg presents an opportunity for chocolatiers to innovate their Easter product lines, creating hand-decorated, premium treats that incorporate beloved flavors and stand out on the shelves.
3. Artisanal Food Industry - The hand-decorated design on the Lir Chocolates Baileys Sundae Easter Egg presents an opportunity for artisanal food companies to differentiate themselves from mass-produced offerings, appealing to consumers seeking creative and visually striking food products.
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