Tune Out Noisy Chip Bags with these SunChips Earplugs
Summer Luu — November 6, 2010 — Eco
References: consumerist & adweek.blogs
In response to the SunChips bashing due to the brand's infamously loud chip bags, SunChips Earplugs were created to tune out those oh-so noisy packages.
What started as an eco-friendly initiative, these bags were immensely criticized for how loud they were as they were being opened. The SunChips company's sustainability chief is seen here in this viral video, offering the clever, tongue-in-cheek SunChips Earplugs device provided solely through Facebook.
Implications - These earbuds could also be used while others are eating SunChips and your watching a film cause the chips themselves are not very quite. Earplugs save the day once again.
What started as an eco-friendly initiative, these bags were immensely criticized for how loud they were as they were being opened. The SunChips company's sustainability chief is seen here in this viral video, offering the clever, tongue-in-cheek SunChips Earplugs device provided solely through Facebook.
Implications - These earbuds could also be used while others are eating SunChips and your watching a film cause the chips themselves are not very quite. Earplugs save the day once again.
Trend Themes
1. Loud Packaging Solutions - Opportunity to develop innovative packaging solutions that reduce noise and enhance consumer experience.
2. Eco-friendly Initiatives - Potential for creating sustainable products and practices that resonate with eco-conscious consumers.
3. Tongue-in-cheek Marketing - Chance to leverage humor and irony in marketing campaigns to capture audience attention and create brand buzz.
Industry Implications
1. Packaging - Disruptive innovation opportunity to design noise-reducing packaging for various consumer products.
2. Sustainable Products - Potential for developing eco-friendly products that align with consumer demand for sustainable options.
3. Marketing and Advertising - Opportunity to create unconventional marketing campaigns that utilize humor and irony to engage and entertain audiences.
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