The Sonic Summertime BLT is Only Around for a Limited Time
Michael Hemsworth — July 6, 2019 — Lifestyle
References: sonicdrivein & brandeating
The Sonic Summertime BLT sandwich has been unveiled by the QSR brand as a new option for consumers to try out this summer when looking for a lighter option to enjoy in the warm weather. The sandwich is made with a premium blend of ingredients including bacon, mozzarella, tomatoes, lettuce and a creamy basil aioli on a soft brioche bun. The sandwich also comes in the Summertime Chicken BLT option, which adds a crispy chicken breast filet to the menu item for a heartier profile.
The Sonic Summertime BLT is only around for a limited time and is currently available as part of a special promotion that offers half off the original price when ordered with a medium Sprite through the brand's app.
Image Credit: Sonic
The Sonic Summertime BLT is only around for a limited time and is currently available as part of a special promotion that offers half off the original price when ordered with a medium Sprite through the brand's app.
Image Credit: Sonic
Trend Themes
1. QSR Summer Sandwich Trends - The QSR industry has the opportunity to incorporate artisanal, premium ingredients for summer sandwiches to appeal to health-conscious and seasonal consumers.
2. Promotional Discounts in Fast Food Apps - Fast food brands can incentivize app usage by offering exclusive discounts or deals, encouraging higher usage rates and increased revenue.
3. Premium Blends of Ingredients - Brands across industries can explore opportunities to incorporate premium, high-quality ingredients in their products and market them as a luxury option for consumers.
Industry Implications
1. Fast Food Industry - Fast food restaurants can innovate new sandwich combinations with premium ingredients for seasonal promotions, targeting health-conscious and adventurous consumers.
2. Mobile App Industry - Mobile app developers can create exclusive deals or discounts for fast food restaurants to increase app usage and provide value-added benefits for both the brands and the consumers.
3. Food Industry - Manufacturers of food products can increase their market share by exploring the use of premium, high-quality ingredients in their products and tapping into the luxury market of consumers willing to pay more for higher-end options.
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