AMC's Summer Movie Camp Lets Adults See Kids Movies for a Discount
Katherine Pendrill — July 3, 2019 — Marketing
References: edition.cnn & delish
This summer, AMC Theaters wants adults to feel like a kid again with its Summer Movie Camp program.
AMC's Summer Movie Camp program is a seasonal promotion that lets movie fans of all ages see some of the best kids movies of 2018 and 2019 for just $4 a ticket. The discounted viewings will take place every Wednesday morning from June 5 through until August 14. As for snacks, the AMC KidsPack, which comes with a mini popcorn, fruity candy, and a fountain drink, is also priced at just $4.
The promotion is perfect for parents who might have a morning off to take their kids to the movies, or simply for the young-at-heart to catch a fun flick like the 'Trolls,' 'The LEGO Movie 2,' or 'Hotel Transylvania 3.'
Image Credit: AMC Theaters.
AMC's Summer Movie Camp program is a seasonal promotion that lets movie fans of all ages see some of the best kids movies of 2018 and 2019 for just $4 a ticket. The discounted viewings will take place every Wednesday morning from June 5 through until August 14. As for snacks, the AMC KidsPack, which comes with a mini popcorn, fruity candy, and a fountain drink, is also priced at just $4.
The promotion is perfect for parents who might have a morning off to take their kids to the movies, or simply for the young-at-heart to catch a fun flick like the 'Trolls,' 'The LEGO Movie 2,' or 'Hotel Transylvania 3.'
Image Credit: AMC Theaters.
Trend Themes
1. Discount Movie Promotions - Opportunity for theaters to attract more customers by offering discounted tickets for specific movies or time slots.
2. Seasonal Movie Programs - Opportunity for theaters to create special movie programs during specific seasons to cater to different target demographics.
3. Affordable Snack Combos - Opportunity for theaters to offer discounted snack combos to enhance the overall movie experience.
Industry Implications
1. Movie Theaters - Movie theater chains can leverage discount promotions and seasonal programs to boost ticket sales and attract a wider audience.
2. Entertainment - The entertainment industry can benefit from creating family-friendly movie events and promotions that cater to different age groups.
3. Concession Stands - Concession stands at theaters can introduce more affordable snack combos to encourage customers to buy snacks during movie screenings.
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