Free People's Summer in the City Lookbook Stars Elsa Hosk
Meghan Young — June 16, 2016 — Fashion
References: freepeople & fashiongonerogue
The Free People Summer in the City lookbook is aptly named. While a lot of brands are heading to the beach or poolside to drum up some seasonal imagery, this clothing company has decided to stay a little closer to home. Yet the bohemian looks don't feel out of place amidst the concrete surroundings.
This is due in large part to the use of soft lifting and a homey feel throughout the Summer in the City lookbook. As staycations go, lounging in bed, playing with pets and going out for a bike ride are all high up on the list. So why not dress for the occasion as well? Summer dresses, high-waist denim and retro sunglasses are styled by Amanda Greyson and captured by photographer John Ciuppa in New York.
This is due in large part to the use of soft lifting and a homey feel throughout the Summer in the City lookbook. As staycations go, lounging in bed, playing with pets and going out for a bike ride are all high up on the list. So why not dress for the occasion as well? Summer dresses, high-waist denim and retro sunglasses are styled by Amanda Greyson and captured by photographer John Ciuppa in New York.
Trend Themes
1. Staycation Fashion - Opportunity for clothing brands to create comfortable and stylish outfits for people staying close to home.
2. Bohemian Chic - Chance for designers to incorporate bohemian elements into urban fashion, creating a unique and eclectic style.
3. Urban Loungewear - Potential for clothing companies to design loungewear that combines comfort with urban aesthetics, meeting the needs of city dwellers.
Industry Implications
1. Fashion - Fashion brands can tap into the staycation trend, offering clothing options that are comfortable, stylish, and suitable for a city environment.
2. Photography - Opportunity for photographers to capture the fusion of bohemian fashion and cityscapes, creating visually appealing images for fashion editorials.
3. Home Decor - Home decor companies can create products that complement the bohemian and cozy aesthetic of staycations, helping people create a relaxing atmosphere in their city homes.
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