Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Laura McQuarrie — June 20, 2023 — Marketing
References: summergetsbueno & streetinsider
Summer Gets Bueno is the annual program from Kinder Bueno that's devoted to helping travelers take their road trips from average to extraordinary, and this year, the brand created a themed rest stop to help travelers refuel and replenish. The Summer Gets Bueno: Savor the Journey rest stop takeover in Connecticut promises a white glove experience that also treats visitors to free Kinder Bueno and limited-edition Kinder Bueno White Chocolate bars.
As Shalini Stansberry, Vice President of Marketing, Kinder Snacking, detailed in a press release, "94% of people headed on a road trip this summer will bring chocolate and candy with them. We also know that rising airline costs mean more travelers are choosing road trips over flying this summer."
As Shalini Stansberry, Vice President of Marketing, Kinder Snacking, detailed in a press release, "94% of people headed on a road trip this summer will bring chocolate and candy with them. We also know that rising airline costs mean more travelers are choosing road trips over flying this summer."
Trend Themes
1. Themed Rest Stops - Creating unique and immersive rest stops with themed experiences for travelers to enhance their road trip journey.
2. Road Trip Snacking - Catering to the growing preference for snacks among road trippers, particularly chocolate and candy.
3. Rise in Road Trips - Leveraging the increasing popularity of road trips as an alternative to flying due to rising airline costs.
Industry Implications
1. Hospitality and Travel - Opportunity to collaborate with brands and create themed rest stops that enhance the travel experience.
2. Food and Beverage - Innovating and marketing snack products specifically tailored for road trip consumers seeking convenient and enjoyable snacking options.
3. Transportation - Creating road trip packages and offerings to cater to the growing demand for road trip experiences in lieu of flying.
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