The Summadayze 'Colourfornia' Video Makes a Splash
Marie — July 28, 2011 — Pop Culture
References: futureentertainment.au & vimeo
If you're looking to add a splash of color into your day, look no further than this awesome Aussie Summadayze 'Colourfornia' video. Shot on the Phantom HD Gold at 1000 fps, the clip is part of the new campaign for the famous Australian music festival. The 2012 celebration promises to bring vibrant colors, summer fun and wicked sounds (as can be seen in the video). Directed by Nick Thompson, the splashy chromatic vid shows a group of badass girls having a color fight with bright pastels. The use of slow-motion and sharp imagery is what makes the video really stand out.
The combination of hipster girls getting messy in neon with a Calvin Harris soundtrack, and some cool editing, makes the Summadayze Colourfornia video a success. It will definitely get you pumped for next year's festival, or make you jealous of anyone who is able to go to this awesome event.
The combination of hipster girls getting messy in neon with a Calvin Harris soundtrack, and some cool editing, makes the Summadayze Colourfornia video a success. It will definitely get you pumped for next year's festival, or make you jealous of anyone who is able to go to this awesome event.
Trend Themes
1. Colorful Festivals - Disruptive innovation opportunity: Create immersive experiences by incorporating vibrant colors and music in festivals to attract a wider audience.
2. Slow-motion Videography - Disruptive innovation opportunity: Explore the use of slow-motion videography to capture captivating and visually stunning moments in promotional videos and advertisements.
3. Interactive Campaigns - Disruptive innovation opportunity: Engage audiences through interactive campaigns that involve participation and create memorable experiences.
Industry Implications
1. Music Festivals - Disruptive innovation opportunity: Incorporate vibrant colors and interactive elements into music festivals to enhance the overall experience and attract a larger audience.
2. Videography Production - Disruptive innovation opportunity: Offer specialized slow-motion videography services to capture stunning visuals for promotional videos and campaigns.
3. Event Marketing - Disruptive innovation opportunity: Create interactive campaigns and immersive experiences to generate excitement and engagement for events.
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