Suitpack Transports Business Attire Crease-Free
Matt Ho — January 31, 2012 — Art & Design
References: cambridge-design & gizmag
For cycling commuters, bringing a suit to the office crease-free is practically impossible, so Cambridge Design Partnership created the Suitpack to make sure workers look snazzy at all times.
The idea behind the Suitpack came to life when the firm realized that a big contribution to workers' choice method of transportation -- cars over environmentally friendly bikes or busses -- was their expensive attire. This led to the creation of the bag, which has lightweight design and is easy to use. The Suitpack has a shell-like structure with dimensional configuration that properly protects the suit from wrinkling as the cyclist is traveling. Not commuting via bicycle? No problem, because the Suitpack will work just as well for anyone looking to transport their business attire via public trans.
The idea behind the Suitpack came to life when the firm realized that a big contribution to workers' choice method of transportation -- cars over environmentally friendly bikes or busses -- was their expensive attire. This led to the creation of the bag, which has lightweight design and is easy to use. The Suitpack has a shell-like structure with dimensional configuration that properly protects the suit from wrinkling as the cyclist is traveling. Not commuting via bicycle? No problem, because the Suitpack will work just as well for anyone looking to transport their business attire via public trans.
Trend Themes
1. Eco-friendly Commuting - The Suitpack aligns with the trend of eco-friendly commuting by encouraging workers to choose bikes or public transportation over cars.
2. Smart Luggage - The Suitpack represents a disruptive innovation opportunity in the smart luggage industry by providing a specialized solution for transporting business attire crease-free.
3. Workplace Fashion - The Suitpack taps into the trend of workplace fashion by allowing professionals to maintain a stylish and professional appearance while commuting.
Industry Implications
1. Sustainable Transportation - The Suitpack offers a solution for sustainable transportation industry professionals by addressing the challenges of transporting business attire on bikes or public transit.
2. Fashion and Apparel - The Suitpack presents a disruptive innovation opportunity in the fashion and apparel industry by providing a specialized product for commuting professionals to keep their attire wrinkle-free.
3. Luggage and Travel Accessories - The Suitpack introduces a unique product in the luggage and travel accessories industry catering to business travelers who need to transport suits without wrinkles or creases.
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