Know Brainer's Max Mallows are Full of Healthy Fats & Protein
Laura McQuarrie — October 9, 2019 — Lifestyle
References: myknowbrainer & newhope
Know Brainer, which is known for its keto-friendly drinks and single-serve creamers that are packed with healthy fats and no added sugar, recently expanded its product portfolio with sugar-free marshmallows. This unconventional functional snack is a guilt-free way to nourish the mind and body with beneficial fats and proteins from MCT oil and grass-fed hydrolyzed bovine collagen peptides. The Know Brainer Max Mallow snacks are available in both Classic Vanilla and Burnt Caramel flavors, which are enhanced only with the brand's own zero-sugar sweetener.
Although marshmallows are often seen as campfire treats, they are now becoming premium confections that are associated with gourmet flavors, clean-label ingredients, better-for-you snacking and even a few functional benefits that have the potential to appeal to adults and kids alike.
Although marshmallows are often seen as campfire treats, they are now becoming premium confections that are associated with gourmet flavors, clean-label ingredients, better-for-you snacking and even a few functional benefits that have the potential to appeal to adults and kids alike.
Trend Themes
1. Premium Confections - The trend of marshmallows becoming gourmet confections opens up opportunities for premium packaging, unique flavors, and high-quality ingredients.
2. Clean-label Ingredients - The demand for clean-label marshmallows with simple and natural ingredients presents opportunities for brands to create products that cater to health-conscious consumers.
3. Functional Benefits - The inclusion of functional ingredients like healthy fats and proteins in marshmallows opens up opportunities for brands to market them as guilt-free snacks with added nutritional value.
Industry Implications
1. Food & Beverage - Food and beverage companies can capitalize on the trend of premium, clean-label marshmallows by creating innovative products that cater to health-conscious consumers.
2. Snack Foods - The snack food industry has an opportunity to create guilt-free, functional snacks by incorporating beneficial ingredients like MCT oil and collagen peptides into marshmallow products.
3. Confectionery - The confectionery industry can explore the market of gourmet marshmallows by offering unique flavors, innovative packaging, and premium ingredients to attract adult consumers.
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