The High Five Escalator Lifts Moods, Trend Hunter-Style
Tisah Tucknott — June 5, 2009 — Marketing
References: improveverywhere
A team of agents took to an underground subway transfer to lift the mood of gloomy commuters. Six people were involved in this publicity stunt, and held signs that prepared people for the upcoming high fives from a guy called Rob.
The high five man, Rob, was chosen for his height and for his comedic nature. Since Rob is a life coach, he has lots of experience being positive and putting smiles on peoples faces. In 45 minutes Rob got 2,000 high fives, just for fun!
The high five man, Rob, was chosen for his height and for his comedic nature. Since Rob is a life coach, he has lots of experience being positive and putting smiles on peoples faces. In 45 minutes Rob got 2,000 high fives, just for fun!
Trend Themes
1. Interactive Publicity Stunts - Opportunities for brands to engage with consumers through unique and memorable experiences in public spaces.
2. Mood-boosting Marketing - Using positive, uplifting experiences to create an emotional connection with consumers and enhance brand perception.
3. Influencer Marketing - Collaborating with individuals who have a large following and influence to promote products or services in a creative and engaging way.
Industry Implications
1. Advertising and Marketing - Utilizing innovative and attention-grabbing tactics to create brand awareness and drive consumer engagement.
2. Life Coaching - Incorporating fun and interactive elements into life coaching sessions or workshops to create a positive and uplifting experience for clients.
3. Transportation - Finding creative ways to improve the commuting experience and make public transportation more enjoyable and uplifting for passengers.
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