The Subtract Keep the Dog Away Campaign Shoos Pets Away from Cars
Meghan Young — June 19, 2012 — Marketing
References: ibelieveinadv
The Subtract Keep the Dog Away ad campaign may seem a little aggressive, especially since it involves people's precious pets, but it is this aggressiveness that will draw attention. A comical scenario, it portrays three angry men as car tires, wielding dangerous weapons to keep dogs and cats at bay. Of course, the campaign shows that there is an easier way to keep them away. It involves the Subtract Dog and Cat Repellent.
Created by Monday, an ad agency based in Bangkok, Thailand, the Subtract Keep the Dog Away ad campaign was art directed by Trisith Arreevong, Sarita Chanthai and Wiboon Leepakpreeda with creative direction by Passapol Limpisirisan. It is a playful, creative and clever campaign.
Created by Monday, an ad agency based in Bangkok, Thailand, the Subtract Keep the Dog Away ad campaign was art directed by Trisith Arreevong, Sarita Chanthai and Wiboon Leepakpreeda with creative direction by Passapol Limpisirisan. It is a playful, creative and clever campaign.
Trend Themes
1. Aggressive Marketing - The Subtract Keep the Dog Away campaign shows how aggressive marketing can draw attention.
2. Comical Ads - The use of humor in the Subtract Keep the Dog Away campaign shows the potential of comical ads.
3. Animal Repellents - The campaign highlights the potential for innovative animal repellent products and marketing strategies.
Industry Implications
1. Advertising - The Subtract Keep the Dog Away campaign shows how creativity can be used in advertising to create impact.
2. Animal Care - The campaign suggests opportunities for companies in the animal care industry to develop innovative repellent products.
3. Pet Products - The Subtract Keep the Dog Away campaign highlights the potential for disruptive innovation within the pet product industry.
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