This LRG x Suavecito Pomade Pays Tribute to Santa Ana, California
Charlotte Joyce Kidd — November 11, 2015 — Fashion
References: suavecitopomade & hypebeast
This LRG x Suavecito Pomade is a unique collaboration that pays tribute to both brands' origins in Santa Ana, California.
LRG, which stands for Lifted Research Group, is a streetwear brand based in Orange County, California. For its most recent collaboration, it teamed up with men's grooming products manufacturer Suavecito to create this vivid green pomade. The branding and label design of the LRG x Suavecito Pomade is inspired by the designers' shared hometown of Santa Ana.
It features a graffiti-like logo on a brick background, with a bright splash of kelly green to reflect the unusual color of the signature Suavecito pomade inside. The men's premium grooming product comes in firme and original hold. The LRG x Suavecito pomade collection also includes a co-branded t-shirt.
LRG, which stands for Lifted Research Group, is a streetwear brand based in Orange County, California. For its most recent collaboration, it teamed up with men's grooming products manufacturer Suavecito to create this vivid green pomade. The branding and label design of the LRG x Suavecito Pomade is inspired by the designers' shared hometown of Santa Ana.
It features a graffiti-like logo on a brick background, with a bright splash of kelly green to reflect the unusual color of the signature Suavecito pomade inside. The men's premium grooming product comes in firme and original hold. The LRG x Suavecito pomade collection also includes a co-branded t-shirt.
Trend Themes
1. Collaborative Streetwear - Collaborations between streetwear brands and grooming product manufacturers present disruptive innovation opportunities in the fashion and beauty industry.
2. Localized Branding - Emphasizing and incorporating local influences in product branding opens up disruptive innovation opportunities in various industries, such as fashion, beauty, and marketing.
3. Colorful Grooming Products - The use of vibrant and unconventional colors in grooming products offers disruptive innovation opportunities in the beauty industry to attract a younger and bolder consumer base.
Industry Implications
1. Fashion - The fashion industry can leverage collaborative streetwear partnerships to create unique and highly sought-after products.
2. Beauty - The beauty industry can explore localized branding strategies to connect with customers on a deeper level and differentiate their products in the market.
3. Marketing - Incorporating local influences in product branding provides disruptive innovation opportunities for marketing agencies to create targeted and culturally relevant campaigns.
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