Away is Tapping Artistic Mediums for Its Latest Collection
References: awaytravel & design-milk
Travel brand Away is launching a stunning collection of stylish travel cases. The range is made to be extremely durable with polycarbonate silhouettes, ultra-convenient thanks to the inter-collection compatibility, as well as exceptionally aesthetically pleasing.
The suitcases are limited edition which makes them that much more desirable. The heavy-duty stylish travel cases boast beautiful tonal stripes on Pastel Pink or Ink Blue. Available in four sizes -- from two versions of a Carry-On to a Medium and a Large silhouette, Away's offering truly accommodates all type of travel. Secondly, the brand's artistically informed collection features the Everywhere Bag and the Daypack which are presented in matching colorways and can be easily combined with the hard-shell stylish travel cases.
The suitcases are limited edition which makes them that much more desirable. The heavy-duty stylish travel cases boast beautiful tonal stripes on Pastel Pink or Ink Blue. Available in four sizes -- from two versions of a Carry-On to a Medium and a Large silhouette, Away's offering truly accommodates all type of travel. Secondly, the brand's artistically informed collection features the Everywhere Bag and the Daypack which are presented in matching colorways and can be easily combined with the hard-shell stylish travel cases.
Trend Themes
1. Limited Edition Travel Cases - The launch of limited edition stylish travel cases presents an opportunity for brands to tap into the desire for exclusive and unique products.
2. Inter-collection Compatibility - Creating travel cases that are compatible with other accessories within the collection opens up possibilities for personalized travel solutions and cross-selling opportunities.
3. Artistically-informed Designs - Integrating artistic mediums into the design of travel cases allows for differentiation in the market and appeals to consumers seeking aesthetically pleasing products.
Industry Implications
1. Travel & Luggage - The stylish travel case collection introduces disruptive innovation opportunities in the travel and luggage industry, encouraging brands to explore new materials, finishes, and artistic collaborations.
2. Fashion & Accessories - The incorporation of art-inspired designs in travel cases offers disruptive innovation opportunities for fashion and accessory brands to expand their product offerings and create unique collaborations.
3. E-commerce & Direct-to-consumer - The limited edition, visually appealing travel cases create opportunities for e-commerce and direct-to-consumer platforms to leverage exclusivity and premium design as selling points, driving online sales.
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