Studio Alexander Fehre Showcases the Herzzone Project
Kalin Ned — November 29, 2023 — Art & Design
References: alexanderfehre.de
Studio Alexander Fehre's 'Herrzone' project for Roche Diagnostics introduces an innovative solution to fostering a stronger sense of identity and connection among remote and on-site employees. Responding to Roche Diagnostics' emotional and conceptual request for a space that enhances employee bonds, Studio Alexander Fehre created a hybrid communal area within the Ludwigsburg branch of the company.
Herrzone is a "house within a house" concept that features four wooden structures, blending seamlessly with the existing production hall. These structures serve various functions, from enclosed workspaces to open areas for team events. The ground floor, designed as a terrace with wooden decks and carpets, promotes lively exchanges between production and administrative areas. The interior design encourages spontaneous interactions, creating a marketplace-like atmosphere that facilitates a more natural community culture.
Image Credit: Studio Alexander Fehre
Herrzone is a "house within a house" concept that features four wooden structures, blending seamlessly with the existing production hall. These structures serve various functions, from enclosed workspaces to open areas for team events. The ground floor, designed as a terrace with wooden decks and carpets, promotes lively exchanges between production and administrative areas. The interior design encourages spontaneous interactions, creating a marketplace-like atmosphere that facilitates a more natural community culture.
Image Credit: Studio Alexander Fehre
Trend Themes
1. Hybrid Workspaces - The Herrzone project showcases a hybrid communal area that combines enclosed workspaces and open areas for team events.
2. Employee Bonding - The innovative space design fosters a stronger sense of identity and connection among remote and on-site employees.
3. Spontaneous Interactions - The marketplace-like atmosphere encourages spontaneous interactions and creates a more natural community culture.
Industry Implications
1. Interior Design - The Herrzone project introduces innovative interior design concepts that enhance employee bonding and encourage spontaneous interactions.
2. Architecture - The hybrid workspace concept presents disruptive innovation opportunities for architects to create versatile work environments that blend seamlessly with existing structures.
3. Event Planning - The unique blend of enclosed workspaces and open areas offers new opportunities for event planners to design engaging team events within hybrid workspaces.
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