OFF-WHITE Released a Shoe Series Decorated with Its Iconic Logo
Riley von Niessen — August 16, 2016 — Fashion
References: off---white & highsnobiety
OFF-WHITE, the iconic streetwear brand that was founded by Virgil Abloh, dropped a series of striped sneakers that make use of its well-renowned design.
The first, descriptively dubbed the 'Striped Sneaker,' swaps between black and white for its colorway, instantly likening it to the OFF-WHITE brand to any who see it. The other, dubbed the 'Perforated Striped Sneaker' is less blatant about its origin, however still makes use of the same quality design.
A bright red covers the entirety of the upper, continuing throughout the laces and tongue as well. Meanwhile, the sole of shoes is marked by a clean white rubber, giving it more contrast. Although the OFF-WHITE branding in minimal on the Perforated Striped Sneaker, it is still likely to be recognized by the brand's adamant fan base.
The first, descriptively dubbed the 'Striped Sneaker,' swaps between black and white for its colorway, instantly likening it to the OFF-WHITE brand to any who see it. The other, dubbed the 'Perforated Striped Sneaker' is less blatant about its origin, however still makes use of the same quality design.
A bright red covers the entirety of the upper, continuing throughout the laces and tongue as well. Meanwhile, the sole of shoes is marked by a clean white rubber, giving it more contrast. Although the OFF-WHITE branding in minimal on the Perforated Striped Sneaker, it is still likely to be recognized by the brand's adamant fan base.
Trend Themes
1. Brand-heavy Sneakers - The trend of incorporating prominent branding into sneaker designs offers opportunities for brands to create unique, recognizable footwear.
2. Iconic Logo Design - The use of instantly recognizable logos on sneakers allows brands to leverage their existing brand equity and attract loyal customers.
3. Contrasting Colorways - The trend of using contrasting colors in sneaker designs creates visual impact and allows brands to stand out in the crowded market.
Industry Implications
1. Streetwear Fashion - The streetwear fashion industry can capitalize on the trend of brand-heavy sneakers by creating unique and eye-catching designs that appeal to their target audience.
2. Footwear Manufacturing - The footwear manufacturing industry can explore opportunities to collaborate with brands and incorporate iconic logos into their shoe designs to meet the demand for brand-heavy sneakers.
3. Advertising and Branding - The advertising and branding industry can assist sneaker brands in developing effective marketing strategies that highlight the significance and appeal of prominently branded sneakers.
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