Nike and Off-White's Air Force 1 Low Gets a Green Colorway
Off-White works in collaboration with Nike on a new green colorway of the collaborative Air Force 1 Low sneaker model for the season. The vibrant look details the entire silhouette with the exception of the Nike logo on the lateral side of the sneaker and additional branding details.
The highlighter green makes up the upper with a premium leather material and is then accented with metallic foil at the aforementioned midfoot Swoosh detail. Additionally, there is the exposed stitching and has "NIKE AIR" embroidered on the back of the shoe. There are also the iconic SHOELACES on the laces and the zip-tie tag as a nod to the streetwear label. Rounding out the shoe is the white 'AIR' text on the midsole.
Image Credit: Zsneakerheadz
The highlighter green makes up the upper with a premium leather material and is then accented with metallic foil at the aforementioned midfoot Swoosh detail. Additionally, there is the exposed stitching and has "NIKE AIR" embroidered on the back of the shoe. There are also the iconic SHOELACES on the laces and the zip-tie tag as a nod to the streetwear label. Rounding out the shoe is the white 'AIR' text on the midsole.
Image Credit: Zsneakerheadz
Trend Themes
1. Collaborative Streetwear Sneaker Models - The trend towards high-end special edition streetwear sneakers that are created in collaboration between athletic brands and streetwear labels offers opportunities for innovation in design and marketing.
2. Green as the New Accent Color in Athletic Footwear - The popularity of green as an accent color in athletic footwear presents the possibility for companies to create new and exciting colorways as well as provide a sustainable message with eco-friendly materials.
3. Reviving Classic Sneaker Models with Contemporary Design Details - Updating classic sneaker models with updated materials, innovative colorways, and new details allows companies to tap into a nostalgic consumer base and reintroduce the product with contemporary flair.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can invest in the collaborative streetwear sneaker model trend to capture the attention of the youth and high-end fashion consumers.
2. Fashion - The green accent trend presents a marketing opportunity for fashion brands to collaborate with athletic footwear brands and create unique product lines.
3. Sustainability - Athletic footwear brands can capitalize on the rise in eco-friendly materials and promote sustainable design in their shoe lines by incorporating green accents and using recycled materials in their production process.
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