K-DEER's Dana Leggings Reference the LGBTQ+ Flag & Celebrate Pride
Laura McQuarrie — May 22, 2019 — Fashion
References: k-deer & prnewswire
For Pride Month in June, activewear brand K-DEER is introducing limited-edition striped leggings to celebrate World Pride, the 50th Anniversary of the Stonewall Uprising and the LGBTQ+ community. The new rainbow legging styles are the newest additions to K-DEER's Signature Stripe collection and the different styles reference the vivid colors of the LGBTQ+ flag.
The rainbow-colored striped leggings are offered in full-length, 7/8 length, capri and kids styles, each of which is named after yoga teacher Dana Trixie Flynn of Laughing Lotus Yoga Centers. For the utmost comfort, all of the styles avoid the use of an outside leg seam for a chafe-free experience. 5% of the e-commerce sales from each pair will go towards supporting the Hetrick Martin Institute, an organization that supports LGBTQ youth.
The rainbow-colored striped leggings are offered in full-length, 7/8 length, capri and kids styles, each of which is named after yoga teacher Dana Trixie Flynn of Laughing Lotus Yoga Centers. For the utmost comfort, all of the styles avoid the use of an outside leg seam for a chafe-free experience. 5% of the e-commerce sales from each pair will go towards supporting the Hetrick Martin Institute, an organization that supports LGBTQ youth.
Trend Themes
1. Pride-inspired Apparel - There is an opportunity for disruptive innovation in the fashion industry by creating clothes that celebrate marginalized communities and important causes.
2. Charitable Activewear - Charitable causes can be integrated into the activewear industry in order to drive sales and support important causes.
3. Inclusive Youth Programs - More programs can be created that support marginalized youth and promote inclusivity and equality.
Industry Implications
1. Fashion - Pride Month presents an opportunity for fashion brands to create products that celebrate important causes and marginalized communities.
2. Activewear - An opportunity exists for activewear brands to integrate charitable causes into their sales to support important organizations and causes.
3. Non-profit - Organizations that support marginalized communities, such as LGBTQ+ youth, have a valuable opportunity to partner with businesses to fundraise and support important causes.
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