The Latest H & M Men's Lookbook Borrows From Japanese Styles
Niko Pajkovic — March 31, 2016 — Fashion
References: highsnobiety
H & M's Spring/Summer 2016 streetwear catalog draws inspiration from Japanese fashion and merges traditional and modern details. The collection focuses on loose and boxy fits that will ensure the wearer stays cool in the summer heat. The clothing is mostly showcased in a palette of earth tones, which along with the loose silhouettes, mirror not only the current aesthetic of Japanese streetwear, but also the styling of traditional Japanese clothing.
This inspiration stretches beyond just the fit of the clothing, as the collection features a beautiful indigo kimono jacket -- a modern take on the classic Japanese garment. This H & M men's streetwear catalog highlights the fast fashion retailer's latest product range and promises to provide buyers with a cost-effective alternative to premium-priced Japanese streetwear.
This inspiration stretches beyond just the fit of the clothing, as the collection features a beautiful indigo kimono jacket -- a modern take on the classic Japanese garment. This H & M men's streetwear catalog highlights the fast fashion retailer's latest product range and promises to provide buyers with a cost-effective alternative to premium-priced Japanese streetwear.
Trend Themes
1. Japanese-inspired Streetwear - Disruptive innovation opportunity: Create a brand that combines elements of traditional Japanese clothing with modern streetwear fashion.
2. Loose and Boxy Fits - Disruptive innovation opportunity: Develop a line of clothing that prioritizes comfort and breathability with loose and boxy silhouettes.
3. Indigo Kimono Jackets - Disruptive innovation opportunity: Design stylish jackets that incorporate the traditional indigo dyeing technique of Japan for a modern twist on classic garments.
Industry Implications
1. Fast Fashion - Disruptive innovation opportunity: Implement fast fashion production methods to offer affordable alternatives to premium-priced Japanese streetwear.
2. Men's Fashion - Disruptive innovation opportunity: Introduce a new range of men's clothing that blends Japanese fashion influences with streetwear aesthetics.
3. Clothing Retail - Disruptive innovation opportunity: Develop a retail strategy that combines online and offline channels to effectively market and sell Japanese-inspired streetwear.
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