The Mobstr Street Art Story Analyzes Societal Norms
Gil Cohen — February 16, 2013 — Art & Design
References: mobstr.org & beautifuldecay
Mobstr is a street art story teller who uses graffiti as a method to impart thoughts and communicate ideas to the public sphere.
This project, called 'The Story,' starts with a simple "once upon a time," knowing full well that someone will come and cover it up. Each time one line of the story gets painted over, the next one appears on top, thus continuing the narrative until the story reaches it's end. This creates a certain harmony between two societal forces and their opposing ways of thought.
Rather than be angry about the graffiti being covered up, Mobstr made this part of the street art story project, purposefully interacting with those who work against it.
This project, called 'The Story,' starts with a simple "once upon a time," knowing full well that someone will come and cover it up. Each time one line of the story gets painted over, the next one appears on top, thus continuing the narrative until the story reaches it's end. This creates a certain harmony between two societal forces and their opposing ways of thought.
Rather than be angry about the graffiti being covered up, Mobstr made this part of the street art story project, purposefully interacting with those who work against it.
Trend Themes
1. Interactive Street Art - Creating street art that encourages interaction and engagement, such as Mobstr's 'The Story,' opens up opportunities for unique storytelling and audience participation.
2. Narrative Marketing - Using storytelling techniques in marketing campaigns, like Mobstr's graffiti project, allows brands to captivate audiences and communicate their messages in a compelling and memorable way.
3. Collaborative Art Projects - Embracing collaborations between artists and community members, as demonstrated by Mobstr's engagement with those who cover up his graffiti, can lead to innovative art installations that foster dialogue and bridge societal divides.
Industry Implications
1. Street Art - Incorporating interactive elements and storytelling techniques into street art can disrupt traditional perceptions of graffiti, creating new avenues for artistic expression and community engagement.
2. Marketing and Advertising - Adopting narrative-driven approaches in marketing campaigns can disrupt traditional advertising methods, capturing consumer attention and fostering emotional connections with brands.
3. Community Development and Engagement - Encouraging collaborative art projects that involve community members in the creative process can disrupt traditional notions of art ownership and empower communities to shape their public spaces.
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