Google Acquires Dropcam to Move into Home-Security Market
Meghan Young — November 12, 2014 — Pop Culture
References: theinformation & uproxx
Over the summer, Google's Nest division acquired Dropcam in order to release streaming surveillance cameras. This shift in focus to the home-security market is due in large part to the fact that people are moving away from managed security in favor setting up their own. By adopting Dropcam's the streaming surveillance cameras, Google adds to its consumer electronics in a way that adheres to its own standards and business model.
Since people are leaning towards having connected products, not systems, these streaming surveillance cameras are the perfect solution when it comes to home security. That can be placed just about anywhere and can act in a variety of capacities including as baby monitors. Overall, this acquisition is exciting for many reasons.
Since people are leaning towards having connected products, not systems, these streaming surveillance cameras are the perfect solution when it comes to home security. That can be placed just about anywhere and can act in a variety of capacities including as baby monitors. Overall, this acquisition is exciting for many reasons.
Trend Themes
1. Home Security Cameras - Streaming surveillance cameras fulfill the need for home security and provide a versatile solution for monitoring various activities.
2. Connected Devices - Increased interest in connected devices is driving the market for streaming surveillance cameras and other home security solutions.
3. DIY Security - The growing trend of DIY security systems is disrupting the traditional managed security industry and creating opportunities for companies in the streaming surveillance camera market.
Industry Implications
1. Consumer Electronics - Google's acquisition of Dropcam highlights the growing demand for consumer electronics that provide security and monitoring capabilities.
2. Home Security - Streaming surveillance cameras are a disruptive innovation in the home security industry, changing the way consumers approach personal safety.
3. Internet of Things (iot) - Streaming surveillance cameras are an example of how IoT technology is expanding to include security and monitoring of the home environment.
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