Stouffers Debuted a Lasagna-Themed Collection of Comfy-Wear
Grace Mahas — October 29, 2020 — Pop Culture
References: shopstouffers
Stouffer's & Co., the frozen prepared food brand beloved for its decadent hearty lasagna, recently released a limited-edition line of "comfy-wear" that range from "'canoodling' blankets to a pasta-palooza of cozy comfort wear." These hilarious items are the perfect stocking stuffer for the pasta enthusiast in your life.
The Stouffer's & Co. merchandise range includes the 'Hunger Attack' insulated fanny pack, the 'Let's Canoodle' blanket, the 'Layer Up' sweatshirt, the 'Mac & Cheese Is Self-Care' t-shirt, the 'Live. Laugh. Love. Lasagna.' t-shirt, and the 'Don't Talk To Me Until I've Had My Mac & Cheese' mug.
The Stouffer's & Co.'s collection is set to launch on November 17 at noon EST, with prices starting at $7.95. New pieces will be added to the shop throughout the holiday shopping season.
The Stouffer's & Co. merchandise range includes the 'Hunger Attack' insulated fanny pack, the 'Let's Canoodle' blanket, the 'Layer Up' sweatshirt, the 'Mac & Cheese Is Self-Care' t-shirt, the 'Live. Laugh. Love. Lasagna.' t-shirt, and the 'Don't Talk To Me Until I've Had My Mac & Cheese' mug.
The Stouffer's & Co.'s collection is set to launch on November 17 at noon EST, with prices starting at $7.95. New pieces will be added to the shop throughout the holiday shopping season.
Trend Themes
1. Lasagna-themed Merchandise - Disruptive innovation opportunity: Brands can explore creating merchandise that celebrates popular food items to engage and delight their fans.
2. Food-inspired Loungewear - Disruptive innovation opportunity: Companies can take inspiration from popular food items to create unique and fun loungewear collections that resonate with consumers.
3. Limited-edition Comfy-wear - Disruptive innovation opportunity: Businesses can capitalize on the popularity of limited-edition items by releasing exclusive collections that generate excitement and encourage purchase.
Industry Implications
1. Food Retail - Disruptive innovation opportunity: Food retailers can create their own line of food-themed merchandise to diversify their offerings and attract new customers.
2. Apparel - Disruptive innovation opportunity: Apparel companies can collaborate with food brands to create unique loungewear collections that merge fashion and popular food culture.
3. Gift Retail - Disruptive innovation opportunity: Gift retailers can curate a selection of limited-edition collections and exclusive items to provide unique gifting options that stand out in the market.
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