Spanko Baby Bedding Ad Plays on Classic Bedtime Story
Vincent Salera — January 26, 2009 — Marketing
References: adsoftheworld
This ad for Spanko Natural Baby Bedding from Warsaw, Poland is an absolute delight. I love the use of pure white as well as the sunlight over the baby and stork's faces.
It is funny and touching at the same time, and makes great use of visuals to reference the mythology of stork delivery.
Advertising Agency: Cichob¹dŸ, Warsaw, Poland
Creative Director / Art Director: Urai Muga
Published: September 2008
Implications - Using recognizable features like storks is an excellent way for a company to appear relatable in the eyes of consumers. This particular bedding instantly gains an aura of comport and sophistication through the use of classic babies' faces and storks.
It is funny and touching at the same time, and makes great use of visuals to reference the mythology of stork delivery.
Advertising Agency: Cichob¹dŸ, Warsaw, Poland
Creative Director / Art Director: Urai Muga
Published: September 2008
Implications - Using recognizable features like storks is an excellent way for a company to appear relatable in the eyes of consumers. This particular bedding instantly gains an aura of comport and sophistication through the use of classic babies' faces and storks.
Trend Themes
1. Mythological Themes - Incorporating mythological themes into advertising campaigns can create a sense of familiarity and connection with consumers.
2. Visual Storytelling - Using visuals to tell a story in advertisements can evoke emotions and resonate with viewers on a deeper level.
3. Nostalgic Design - Incorporating elements of nostalgia in product design can appeal to consumers seeking a sense of comfort and familiarity.
Industry Implications
1. Baby Bedding - The baby bedding industry could explore incorporating mythological themes to create unique and relatable products.
2. Advertising - The advertising industry can focus on utilizing visual storytelling techniques to create impactful and memorable campaigns.
3. Home Decor - The home decor industry could tap into nostalgic design elements to offer products that evoke a sense of comfort and nostalgia.
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