Shinola and Crate & Barrel Have Collaborated in a Home Décor Line
Francesca Mercurio — August 20, 2021 — Art & Design
References: dbusiness
Shinola has teamed up with Crate & Barrel for a new home decor collaboration that features a variety of furniture pieces and small design objects.
The new collection will feature 115 pieces, including clean-lined furniture that is crafted using Forest Stewardship Council-approved American hardwood. By honoring Shinola's luxury quality and continuing Crate & Barrel's lived-in aesthetic, the collection naturally blends the ethos' of both brands. The collection was made with functionality in mind and offers clean-lined, relaxed, and quality-built products that can fit in any living space.
Among the numerous pieces in the collection is the new Utility Chair, which features a retro plaid upholstery that emulates a hotel feel. The line also features a selection of smaller objects such as lamps, steak knives, and scented candles. The collection can be shopped in-store or online at Crate & Barrel.
The new collection will feature 115 pieces, including clean-lined furniture that is crafted using Forest Stewardship Council-approved American hardwood. By honoring Shinola's luxury quality and continuing Crate & Barrel's lived-in aesthetic, the collection naturally blends the ethos' of both brands. The collection was made with functionality in mind and offers clean-lined, relaxed, and quality-built products that can fit in any living space.
Among the numerous pieces in the collection is the new Utility Chair, which features a retro plaid upholstery that emulates a hotel feel. The line also features a selection of smaller objects such as lamps, steak knives, and scented candles. The collection can be shopped in-store or online at Crate & Barrel.
Trend Themes
1. Sustainable Furniture Manufacturing - The use of Forest Stewardship Council-approved all-American hardwood in the new home decor collaboration between Shinola and Crate & Barrel signals an opportunity for more brands to prioritize sustainability in their furniture manufacturing.
2. Blending Brand Ethos Through Collaboration - The successful collaboration between Shinola and Crate & Barrel shows the potential for brands to blend their individual ethos and create a unique product offering.
3. Functional Design in Home Decor - The functionality-driven approach to the furniture and smaller objects in the new home decor collaboration between Shinola and Crate & Barrel can inspire other brands to incorporate the same design philosophy in their products.
Industry Implications
1. Furniture Manufacturing - The collaboration between Shinola and Crate & Barrel in creating a collection of thoughtfully-designed furniture presents opportunities for furniture manufacturers to prioritize sustainable materials and functional design in their product offerings.
2. Home Decor Retail - The success of the Shinola and Crate & Barrel collaboration in Home Decor presents an opportunity for other retailers to partner with furniture brands and offer unique and functional design solutions.
3. Luxury Brands - By blending Shinola's luxury quality and Crate & Barrel's lived-in aesthetic, the collaboration offers a new market for luxury brands to expand their versatility in design.
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